A news report on the front page of The Irish Times at the weekend outlining the expenses claimed by senior RTÉ executives has provoked a strong reaction from a number of marketing and media executives. In a post published on the LinkedIn social media platform, Ciarán Norris, who is the global agency lead on the […]
Archive2024
JCDecaux seeks new bike sponsor
Out of home contractor JCDecaux is in the market for a new naming sponsor for its Dublin Bikes rental scheme as the current contract with Now, Sky’s streaming subscription service, comes to an end. The €750,00 a year, three-year asking price allows the scheme’s partner €150,000 in outdoor advertising and a series of radio promotions. […]
RTÉ to cover 19 weeks of GAA
RTÉ coverage of this year’s GAA hurling and football championships will see 19 weeks of games in an effort to avoid any repeat of the GAAGo controversy around the number of paid-for and free-to-air games last season. RTÉ and the GAA came in for strong criticism for showing high profile games behind a paywall. Half […]
Oliver parent Brandtech now worth $4bn
The Brandtech Group has been valued at $4 billion after new funds were raised for use in disrupting the traditional advertising model using artificial intelligence (AI) for campaigns roll outs. Brandtech, founded by former Havas CEO David Jones, has a controlling interest in the Oliver agency based in Dublin, run by Mark McCann (pictured). The […]
Lennon starts new role at Ad Vantage
Gerry Lennon, who recently retired as commercial director of Mediahuis, formerly Independent News & Media (INM), has moved over to the agency side of the business. After a long and notable career in print, he has taken on the position of business director at Ad Vantage Media (AVM). The agency, which was founded by the […]
IAPI names Young Lions winners
The Institute of Advertising Practitioners in Ireland (IAPI) has announced the 14 young talents who are the winners of this year’s Young Lions competition. Following a selection process, the group will represent Ireland at this summer’s Cannes Lions International Festival of Creativity in France. Competing among 105 entries, the winners showcased their work through two […]
Cascarino fronts for Tonybet Casino
International gaming company Tonybet Casino hired former Republic of Ireland striker and Talksport presenter Tony Cascarino to feature in its first TV commercial in Ireland. The ad opens with a close-up shot of Cas who gasps as it appears a sudden realisation has come over him. In a scene reminiscent of The Usual Suspects, he […]
Best hired to promote North
Tourism Ireland has hired former Ireland rugby international Rory Best as part of a new campaign to promote Northern Ireland in Britain. The promotion includes an online video as part of a partnership with The Telegraph. The tie-up also includes online articles some of the top golf courses, hidden gems, food offerings and entertainment, as well […]
Media Bureau founder Michael Bowles dies
The death has occurred of Michael Bowles, founder of The Media Bureau (TMB) media buying and planning agency. TMB was launched almost a half century ago as Ireland’s first media independent. Among the media executives who worked at the agency were Pat Donnelly, Liam McDonnell, Steve Shanahan and Ruth Payne. In 2003, Michael Bowles sold […]
TBWA rolls out new Eir campaign
Eir has unveiled a €2 million campaign following the telco’s €1.2 billion, five-year investment in Ireland’s fibre and mobile network infrastructure. BBDO won the business last year and is leading the ‘Eir for all’ roll out following its merger with Omnicom’s sister agency, TBWA. It is the French-owned company’s first new identity since its rebrand […]
Bauer Media buys Beat 102-103
German media group Bauer Media Audio has agreed a deal to buy Beat 102-103, the youth music station broadcasting across south eastern counties for an undisclosed sum. The station is a sister station of WLR in which The Irish Times has a 75 per cent stake. The deal is contingent on closing conditions and regulatory […]
McCaughey launches Curious Orange
Digital marketer Emmet McCaughey has launched a new agency called Curious Orange. He is joined by former Acorn, Epsilon and Media.Monks colleagues Linda O’Connor and Brian Finucane in rolling out the new venture. McCaughey believes that the evolution of remote work, AI and automation has created a perfect storm which allows a new start-up to […]
ASAI shortens its title to ASA
The Advertising Standards Authority for Ireland (ASAI), the country’s advertising self-regulatory body, has changed its name to the Advertising Standards Authority (ASA) as part of a refresh which also includes a new-look website and updated social media channels. The ASAI has been in operation since 1981. The revamp was rolled out to “continue to foster […]
