Four golds were awarded at this year’s Effie Awards Ireland which were staged at an industry lunch hosted by the Institute of Advertising Practitioners of Ireland (IAPI) in the Dublin Royal Convention Centre. All four golds went to campaigns in the non-profits and the public service and Government categories, work which is aimed at raising […]
Archive2024
Diageo again tops PML outdoor league
An analysis of the out of home (OOH) market for the third quarter of the year shows that Diageo continues as the top advertiser on the medium in 2024, despite a decrease in spend by the drinks giant. Among its campaigns in the third quarter was the launch of the Guinness and Guinness 0.0 sponsorship […]
PTSB and Electric Ireland named top sponsors
Onside sponsorship consultants together with the Marketing Institute (MII) have named PTSB’s sponsorship of the Irish Olympic and Paralympic teams and Electric Ireland’s sponsorship of Darkness into Light as Ireland’s most effective sponsorships in 2024. Voted upon by Ireland’s marketing professionals, the two brands were recognised as the industry’s foremost winners at a conference in […]
Sky Media signs Irish advertising deal with Hearst
Hearst Networks UK has extended its partnership with Sky Media, Sky’s commercial arm, by rolling out local advertising for Sky History, Crime + Investigation, and Blaze in Ireland. Sky Media Ireland will handle Hearst ad sales in the local market. Malcolm Murray, sales director at Sky Media Ireland, said the deal with Hearst offers Irish […]
Dosunmu wins student award
Marketing student Blessing Dosunmu has been awarded this year’s breakthrough scholarship provides the marketing student with a fee-free masters, accommodation for the academic year and a competitive graduate wage at the Thinkhouse agency. The tri-party scholarship, sponsored by TU Dublin, Yugo and Thinkhouse, is designed to help young, marginalised students living in Ireland overcome barriers […]
Kilduff to head up Love Irish Food
Conor Kilduff is set to replace Kieran Rumley as executive director of Love Irish Food, the representative body for Irish-manufactured food and drink producers, next month. Kilduff was managing director and vice president of customer development at Unilever Ireland and sales and marketing director at Keelings. Rumley, who took on the role at Love Irish […]
Jill & Gill designs new 3Arena uniforms
Three Ireland has unveiled the new design for the 3Arena uniforms, created in collaboration with renowned Irish designers Jill & Gill as part of Three’s All For Music initiative. The new uniforms are designed to capture the vibrant energy of live entertainment, reflecting the experiences of both fans and artists attending the venue. Founded by […]
TBWA brings home bacon with Pilgrim’s
TBWA\Ireland has been awarded the Pilgrim’s Europe creative account following a competitive pitch process. Pilgrim’s Europe markets a range of fresh, locally sourced poultry, beef, pork and vegetarian products. The company’s Irish brands include Denny pork and bacon produce and Moy Park poultry. Sinead Lee, executive client growth director, TBWA\Ireland, said they looked forward to […]
Tenth Man acquires Hinterland Films
International creative agency The Tenth Man, founded by former Paddy Power advertising director Ken Robertson, has acquired Hinterland Films for an undisclosed fee. In a statement issued on behalf of The Tenth Man, the move was described as part of a two-year €2m investment strategy by Robertson to fund the expansion of its production services. […]
Kite to produce Traitors reality show for RTÉ
Darren Smith’s Kite Entertainment is to produce an Irish version of the hit reality TV series The Traitors for RTÉ under licence from All3Media International. The new series will offer Irish contestants prize money of 50,000 and will follow award-winning versions of the psychological reality gameshow in the UK, US and the Netherlands. The series […]
Breast Cancer body uses signs for awareness
Breast Cancer Ireland (BCI) has launched an education and awareness campaign marking Breast Cancer Awareness Month. October sees the launch of an integrated awareness campaign created by Pluto for the charity called #ThisIsASign. The launch comes on foot of research findings, conducted into awareness levels and self-checking behaviours in Ireland. Ads are running on outdoor […]
Connelly’s 123.ie wins gold at Sharks
Connelly Partners picked up gold for their 123.ie ‘Handbrake’ commercial at the Sharks festival in Kinsale. The TV commercial positions the brand as insurance consumers can forget about. The TVC, directed by Ben Colwell and Conor Ryan for Rubberduck Productions, is part of a campaign developed by a creative team led by Steve Connelly (Boston), […]
O’Hagan to address ISME annual lunch
ISME’s annual business lunch will feature Oonagh O’Hagan, owner and managing director of the Meaghers Pharmacy Group as guest speaker, and Paul Howard, author of the Ross O’Carroll-Kelly series, as its after-lunch entertainment. The lunch will take place on Friday, November 29 at the Fitzpatrick Castle Hotel in Killiney, Co. Dublin. The event will be attended by 300 […]
