The finalists for this year’s Effie Awards Ireland showcasing creativity, strategy and insight in marketing effectiveness have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. The lead agencies and their clients’ brands […]
Archive2024
Marketer of the Year deadline looms
The deadline for this year’s Marketer of the Year (MotY) nears with Wednesday, September 18, the final day for entries. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess strong […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards of marketing communications in Ireland, has appointed Ann Marie Lenihan, Clare Mulcahy, and Michael O’Keeffe to its board. Mulcahy and O’Keeffe bring an independent, non-industry perspectives that will enhance its mission to ‘foster trust in advertising for all’. […]
Boys+Girls’ ads warn about prostate cancer
The Marie Keating Foundation (MKF) and creative agency Boys + Girls have launched a new campaign, ‘Pay Attention to Your Pee’, aimed at encouraging men to be more mindful of their urination habits, which could be an early sign of prostate cancer. Men, especially those in middle age, often overlook health concerns, especially when it’s […]
Forvis Mazars backs Old Wesley RFC
International audit, tax and advisory consultants Forvis Mazars has signed up to sponsor Old Wesley Rugby Football Club in a three-year deal. Financial details about the deal were not disclosed which will see support for Wesley’s youth development teams, senior teams, and its visually impaired and touch rugby squads. The club’s two former mini rugby […]
Conor Murray signs up for Thérapie
Thérapie Clinic, the Irish-owned medical aesthetic and laser hair removal company, has hired Munster, Ireland and Lions player Conor Murray as its first ever brand ambassador for male laser hair removal. The The four times Six Nations champion and entrepreneur will front for the male laser hair removal brand. The company claims to have seen […]
Showtime for Beetlejuice ads
“It’s showtime!” The immortal words spoken by Michael Keaton in the original Beetlejuice movie are an appropriate catch-cry for a new campaign for the sequel, Beetlejuice Beetlejuice, now showing in Irish cinemas. No Limit Branding (NLB) partnered with Warner Bros. Discovery, OMD and Poster Plan to roll out a 20-foot tall, fully wrapped external and […]
Repak ads come clean on how to recycle
A new Repak campaign by The Brill Building aims to change the way Ireland recycles packaging. ‘The Most Sorted’ calls on businesses and the public to reduce the amount of packaging that goes to waste by sending material ‘clean, dry and loose’ to recycling. It is the agency’s second national campaign since ‘Re-imagine’ in 2022 […]
Coke top brand for 20th year in a row
Coca-Cola is Ireland’s biggest-selling brand for the 20th year in a row, topping the 100 Irish grocery brands league produced by Checkout magazine in partnership with NIQ Ireland. The soft drinks giant was not the only grocery brand to hold on to its top ten ranking from last year, with Lucozade, Tayto, Cadbury’s Dairy Milk […]
Lacy to replace McDonnell as Dentsu boss
Keith Lacy has been appointed by the Japanese agency Dentsu to head up its Irish operations following the announcement that Liam McDonnell is about to retire. A former president of the Institute of Advertising Practitioners in Ireland (IAPI), McDonnell has played a pivotal role in the development of Ireland’s media agency landscape over the last […]
IAPI and Marketing Society take new Steps forward
The Institute of Advertising Practitioners in Ireland (IAPI) in association with the Marketing Society Future Council have announced 36 young professionals that have been selected as mentees for the 2024/2025 Steps programme. The industry initiative aims to foster growth and leadership in Irish marketing and advertising by pairing aspiring young talent with seasoned experts. The mentees […]
NewsBrands names Bourke as new chair
Members of NewsBrands Ireland, the representative body for Ireland’s national news publishers, have elected Sammi Bourke as their new chair. She replaces Business Post chief operating officer Colm O’Reilly. Bourke has over 20 years’ experience in media and news publishing. A native of Australia, she worked in senior sales, advertising and publisher roles with Rupert […]
Newstalk’s Off the Ball scores with Outsurance
Newstalk and its Off The Ball sports show have signed an 18-month sponsorship deal with Outsurance, the South African insurer, for an undisclosed sum. The deal sees the company sponsor all sports news bulletins broadcast on Newstalk. Outsurance, whose Irish operation is based in Cherrywood in south Dublin, is one of the latest new providers […]
