DMG Media’s Evoke has launched a new podcast series hosted by Sarah-Jayne Tobin and sponsored by HerMoney.ie. The Inspire series features candid conversations with high-profile Irish women. In the first episode, restaurateur Sallyanne Clarke (pictured) talks about the responsibilities associated with employing staff and learning how to separate home life from work life, despite working […]
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Carey Byrne named top PR student
Carey Byrne, who is the UK and Ireland communications lead for Baxter Healthcare, the multinational medical devices and pharmaceuticals company, has been named student of the year for 2022-’23 by the Public Relations Institute of Ireland (PRII). She won the Gladys McNevin trophy for achieving the highest mark in the PRII’s diploma course. The award […]
Sponsors spent €212m last year
The Irish sponsorship market grew by eight per cent to reach €212 million and spend this year is expected to improve by seven per cent to €227m, surpassing the previous pre-pandemic peak of €224m in 2019. A report by the Onside agency says that following the third consecutive year of growth, 46 per cent of […]
IAPI rolls out Cannes Young Lions
The 2024 Irish Young Lions competition officially kicked off yesterday attracting over 220 industry professionals to the Light House Cinema. The launch event featured presentations from Cannes Lions, plus a panel discussion with valuable contributions from the category sponsors. Conor Stewart, senior development advisor for the commercial creative sector at Enterprise Ireland, gave an introduction […]
BBDO ads urge people to vote
A new TV campaign for An Coimisiún Toghcháin created by BBDO Dublin, which is now “in partnership as TBWA Dublin”, has been launched in the run up to the referendum on Friday, March 8. As the Irish people will be asked to vote on two proposed changes to the constitution, the initial stage of the […]
JCDecaux adds 19 new Digipoles
JCDecaux are expanding their Digipole network with the introduction of 19 new screens on routes around Dublin. It brings the total number of Digipole screens in the capital to 25. The new Digipole locations, including Donnybrook, Malahide Road, Merrion Road, Naas Road and Navan Road among others, were selected on the basis of visibility […]
PML points to food brands’ appetite for OOH
In its 2023 Watch market review, PML Group reports that food brands showed a strong appetite for out of home (OOH) advertising, increasing their display value by 40 per cent last year. Among the most active advertisers were Tirlán (formerly Glanbia), up 46 per cent; Kraft Heinz, up 245 per cent) and Valeo Foods, up […]
PP hits bullseye with cancer campaign
World Darts Championship sponsor Paddy Power (PP) has been credited by British prime minister Rishi Sunak with helping to save lives after a five-fold increase in the number of men in the UK checking their risk of prostate cancer in recent days. PP made their debut as sponsor of the championship held at London’s Alexandra […]
Wynne named Irish Sun editor
Fiona Wynne has been named as the new editor of the Irish Sun, replacing Kieran McDaid who was recently appointed editor of the Sunday Times in Ireland. A native of Cavan, Wynne has nearly 25 years’ experience in journalism. After graduating from DCU, she started her career as a news and features reporter in the […]
Bauer numbers boosted by Cash Machine
Bauer Media’s network of radio stations have seen audience figures rise due to the huge success of its controversial Cash Machine giveaway first launched in September 2021. The first Joint National Listenership Report (JNLR) published after Bauer bought the portfolio from Denis O’Brien’s Communicorp showed the network had a weekly reach of 1.7 million listeners […]
Heineken hires Verstappen for 0.0
Three-time World Formula 1 champion Max Verstappen is fronting a new campaign for Heineken 0.0. The core message is that consumers should never drive if they have been drinking alcohol. Heineken Ireland marketing director Fiona Curtin said that the campaign is the biggest yet for the alcohol-free beer. In the TV ad, Verstappen is seen […]
Glenisk tops Love Irish Food list
Irish yogurt brand Glenisk is the winner of Love Irish Food and the associate Global-sponsored bus advertising drive for 2024. The award will provide the midlands dairy brand with €86,000 worth of space in national bus advertising, aimed at broadening its visibility among Irish consumers. The award continues Love Irish Food’s media partnership with Global, […]
Tubridy to pen new Mail column
Ryan Tubridy has joined The Irish Mail on Sunday for a weekly column from this weekend. The radio and TV presenter, who parted company with RTÉ following a major controversy over payments, recently moved to London to host a new morning show weekdays on Rupert Murdoch’s Virgin Radio. The show is simulcast on Dublin’s Q102. […]
