Bord Bia has announced a programme of promotional and trade activities across 13 countries to mark St Patrick’s Day. Throughout March, the agency will host over 40 St Patrick’s Day events across three continents, targeting trade customers and consumers. These events, which span key international trading markets including the US, UK, Europe, and Nigeria, are […]
Archive2025
Enterprise Ireland shares five-year strategic plan
Enterprise Ireland has issued a new five-year strategy document called Delivering for Ireland, Leading Globally (2025-2029). The document outlines the organisation’s aims and ambitions for the Irish enterprise base and its purpose to “accelerate sustainable Irish business”. The Irish government body works with over 4,000 indigenous businesses. The new strategy, which is aligned with the […]
Men feel hard done by, Ipsos B&A reports
A majority of Irish men now believe that society has gone so far in promoting women’s equality that they themselves now feel discriminated against. A report by Ipsos B&A and presented at IAPI’s Female Future Fund conference outlined what is driving quite polarised attitudes towards gender, and how Irish marketers need to address this in […]
Dentsu highlights consumer concerns
In the first wave of its Pulse report for 2025, media group Dentsu says the year starts with consumer ambivalence and concerns for future plans. The key findings from the survey show that 72 per cent of Irish adults remain concerned about the ongoing cost-of-living pressure. Cost-of-living is seen as the factor most likely to […]
Britvic’s MiWadi backs FAI camps
Britvic Ireland has agreed a five-year sponsorship deal with the Football Association of Ireland (FAI) for its MiWadi squash drink to become the title sponsor of the association’ football camps for an undisclosed sum. Now in its 29th year, the sports initiative allows children aged 6-14 years to enjoy playing football during the summer holidays. […]
Ní Choistín takes charge at TG4
Irish language TV station TG4 has appointed Deirdre Ní Choistín as its new director general with the statutory consent of the Government following a competitive public recruitment process. She succeeds Alan Esslemont who has been DG since 2016 and who steps down in April. Ní Choistín is the first woman to assume the DG role […]
Cuddihy anchors Tonight Show
Kieran Cuddihy is the new host of Virgin Media Television’s flagship current affairs programme, The Tonight Show, which airs at 10pm on Tuesdays and Wednesdays on Virgin Media One and Virgin Media Play. The show has been on air for almost 20 years, driving debate and analysis of the top stories at the time, from the […]
Chambers to steer public affairs at Consello
Former Senate leader and Fianna Fáil TD Lisa Chambers has joined Consello, corporate consultancy founded by former journalist and businessman Declan Kelly, as its public affairs director. With almost a decade in Leinster House, her roles within FF included the party’s spokesperson on defence, foreign and European affairs and chair of its Brexit committee. A […]
Pt78 consultancy hires Carty and Leonard
Pt78, the Dublin-based media audit and pitch doctor, has added two new associate directors. Frankie Carty joins the company with more than 20 years’ experience in media strategy, planning and investment. He was formerly head of agency business at Virgin Media and director of investment at Core Media. Nick Leonard, with 15 years’ media audit […]
Kelly steps down at Fáilte Ireland
Fáilte Ireland has announced that Paul Kelly plans to step down as chief executive of the staycation tourism body after over eight years in the job, to take up a new role as chief executive of the Royal Dublin Society (RDS) in August. The recruitment process to appoint a new CEO will begin soon. Kelly […]
Geraghty named as new Marketing Society chair
Orlagh Geraghty, head of brand marketing at Britvic Ireland, part of the Carlsberg group, has been elected chair of the Marketing Society council for 2025, succeeding Mark Noble, marketing manager at Heinken Ireland. Geraghty has worked on some of Ireland’s leading FMCG brands, including Britvic’s Club, 7Up, Energise, Pepsi and Lipton. She led the company’s […]
BBH rolls out new Barnardos work
Childrenʼs charity Barnardos has a new TV ad, created by Bartle Bogle Hegarty (BBH) Dublin, to highlight the challenges some children in Ireland face. Barnardos know that to understand a childʼs issues takes time and work. Itʼs not a quick fix. That forms the basis of the ad, which follows a young boy recounting a […]
Fuel names Holden as marketing boss
Event and activation agency Fuel has announced four senior appointments, including Shell Holden as director of marketing. Steven Courtney joins the agency as director of content, Molly Bracken as experience director and Rachael Gallivan as business development director. Last year, Keith McCormack became executive director, Jonny Boyle director of brand experience and Gráinne Earley was […]
