The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
Archive2025
Euro football row over match venues
Football fans, clubs and politicians are up in arms over plans to switch league games in Europe to cities in the United States and Australia this season. Spain’s and Italy’s leagues see rewards in playing abroad – raising interest in their competitions and lessening the widening financial gap with the English Premier League, which earns […]
The Tenth Man goes with ‘O’ in ads
The Tenth Man has launched a new campaign for O’Donnell Crisps aimed at cementing the brand’s place in consumers’ minds by celebrating the iconic ‘O’ at the heart of the brand name. Filmed on location at the O’Donnell’s Seskin Farm in Co Tipperary, the new TV spot brings viewers to the 1728 birthplace of Ireland’s […]
TG4’s Ros na Rún gets digital drop
TG4’s Irish language drama series Ros na Rún is to get a digital first release. As from Tuesday, September 16, each new episode will be available to stream on the TG4 Player (TG4.ie) every Monday and Wednesday, giving audiences the chance to watch one day ahead of the TG4 broadcast at 8.30pm, a move aimed […]
F&B puts more store in Londis
Forsman & Bodenfors (F&B), formerly known as In the Company of Huskies, has created an advertising and social media campaign for BWG Foods’ Londis chain of convenience stores with a new focus on the heart of local communities and the spirit of togetherness. The TV commercial, titled ‘Londis Rathbar’, was filmed in Monaghan’s Londis, Kentstown. […]
Laudhaus creates vibes for Foxes Bow
Limerick’s Foxes Bow Irish Whiskey hopes to break through the noise with new sonic branding. “It’s obvious when you think about it, but sound has been so overlooked when it comes to branding. It’s going to save us time and money, and we’re going to stand out much more now,” Alice Carroll, co-founder, Foxes Bow […]
Nathan Murphy new editor at Today FM
Bauer Media Audio Ireland (BMAI) has appointed Nathan Murphy to the role of managing editor at Today FM. Murphy began his career as a sports reporter with the radio station in 2006, before moving to Off The Ball where he held the position of deputy editor and head of content, and led the show’s growth […]
Fyffes hires new agency for ads
Following a competitive pitch last year, a hybrid, built-for-brief agency comprising strategy shop Hyphen, creative studio Puffr Fish, and media agency Digital Impact was hired by the national and international marketing teams at Japanese-owned banana importer Fyffes’ to roll out a new brand platform across digital, out of home (OOH) and radio. Sharon Mooney, managing […]
TAM to showcase winning TV work
In a time when misinformation and algorithm-driven echo chambers are on the rise, the value of high-quality content in trusted, regulated media environments have never been more critical. At this year’s TV showcase, TAM Ireland will shine a spotlight on the winners of the TAMI Awards, brands and agencies that harnessed the medium’s strengths. A […]
Verve appoints Pring to global role
Verve The Live Agency has appointed Michael Pring as global client and development director, a newly created role designed to drive the agency’s international growth and extend client partnerships across Europe, the US, and APAC. He will work across all markets, including Verve’s operations in London, Dublin, Amsterdam and Singapore. Pring has over 25 years […]
Dunnes Stores creative for Havas
Havas Dublin has won the Dunnes Stores creative account following a competitive pitch. The business was previously handled by The Public House and prior to that Bonfire was the multiple’s lead creative agency for several years. The agency will lead the strategic and creative development of the grocery brand and oversee its advertising campaigns. Jessica Lynn, […]
Shotton to address audio conference
British behavioural scientist and Choice Factory author Richard Shotton will join anthropologist Dr Lollie Mancey and Lumen Research boss Mike Follett at Radiocentre Ireland’s Sounding Out event next month. The conference, with RTÉ Radio 1’s Drivetime co-presenter Sarah McInerney as facilitator, will discuss ad effectiveness and the future of audio. Dr Mancey will share insights […]
Kneecap’s EP highlights on TG4
TG4 brought audiences to Electric Picnic 2025 by showcasing some of Ireland’s top bands and celebrating the Irish language on the festival’s biggest stages. At the heart of the broadcast was a landmark performance by Kneecap. The punk rap band delivered a powerful gig on the main stage, which was rated as a defining moment […]
