Vodafone Ireland has partnered with Grey London to unveil its new campaign. ‘The Toymaker’ TV commercial aims to pull at the heartstrings by showing the human connection powered by Vodafone’s home broadband. The TVC aims to shift the brand perception, to not just be seen as a mobile provider, but also a reliable broadband supplier […]
Archive2025
BBC News to roll out Global Story
The Global Story, a daily podcast from BBC News, launches this September hosted by former National Public Radio (NPR) White House correspondent Asma Khalid (above) and former reporter at Al Jazeera, Tristan Redman. With Khalid in Washington DC and Redman in London, the podcast will cover America and the world, and how each shapes the […]
Joe Duffy checks out Lidl value
No sooner had RTÉ presenter Joe Duffy hung up his Liveline cans for the last time than he pops up in in a series of videos for Lidl Ireland posing as a private investigator checking out the German discounter’s latest loyalty points and special offers. The ‘Value Beyond Belief’ social media videos were made by […]
Müller finds grunts biggest gym turn-off
A consumer study for Müller dairy brands shows that over a quarter – 28 per cent – of gym-goers in Ireland say that the squat face is the most unflattering of all exercises. It is followed closely by the flailing arms and grunting associated with battle ropes and all the jumping and sprawling that goes […]
Onside reports on AI’s role in sport
A new study by sponsorship agency Onside and Sport for Business members assesses Artificial Intelligence (AI), the market for emerging sports, and new sporting infrastructure as opportunities for sponsors in Ireland. While seven in 10 industry experts see openings in the use of AI in their organisation, 56 per cent are concerned about AI and […]
Vodafone tops OOH brand league
Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
Kinsella quits AIB, Kirwan joins Musgrave
Two senior and experienced marketers have made career moves in recent days. Tom Kinsella has resigned from his position as managing director of AIB Homes, while Rita Kirwan has left Flogas where she was marketing and communications director to join Musgrave as retail marketing director. Kinsella is expected to take up a new corporate role […]
TPH says a big yep with 48 push
The Public House has unveiled a series of new ads for 48 Mobile that distills what Irish consumers need to know about the budget network’s offering into one word: ‘Yep’. The campaign aims to cut through the noise in a competitive and cluttered market by championing a simple message – some things in life are […]
CNN’s John King for fireside talks
CNN anchor and award-winning chief national correspondent John King will visit Ireland in September for fireside talks in the National Concert Hall and the Town Hall Theatre in Galway. The evening sessions will be hosted by journalist and broadcaster Dearbhail McDonald. King has covered American politics for 40 years including the last ten presidential elections. […]
ICAD rolls out expanded Upstarts
The Institute of Creative Advertising and Design (ICAD), with Core and TBWA\Ireland as partners, is launching the 19th annual Upstarts programme training and mentorship initiative. This year’s free-to-participate programme marks the introduction of StartUp, with short-term placements in various agencies and studios. StartUp allows the Upstart participants gain industry experience, develop connections, and augment their […]
Ringers floats cargo idea for Dublin Port
Dublin Port and its agency Ringers have launched a new campaign aimed at showing how Irish exporters are making use of the trade sea route out of Ireland. The first featured business is Gerry Sheridan of Ice Cream Treats, whose frozen dessert business was founded in Killashandra, Co Cavan and whose products are exported by […]
TBWA’s Oasis wall supports sick kids
The Make-A-Wish children’s charity and Jervis Shopping Centre is giving music fans an exclusive chance to win two tickets to the Oasis reunion concert at Croke Park on Saturday, August 16. Ad agency TBWA\Ireland was hired to support the charity fundraiser by creating a 10-metre Oasis installation in the Dublin city shopping centre. Called ‘The […]
Byrne to head up Evoke sales
Catriona Byrne has been appointed sales manager for Evoke at DMG Media. The website is primarily targeted at Irish women and claims to have over 1.4 million users a month. Byrne previously held similar roles at TV3/Virgin Media, the Irish Daily Star, and Reach plc, where she served as head of sales for its digital […]
