Red C Research has reshuffled its management team following an announcement that the agency’s co-founder and managing director Sinead Mooney (pictured) will retire in May. Mooney and Richard Colwell co-founded Red C in 2003 having worked together at Lansdowne Research. While she retires as Red C’s Irish MD, she will still act as a part-time […]
Archive2025
TBWA unifies Denny creative message
TBWA\Ireland has created a new campaign for Pilgrim Europe’s Denny pork foods – ‘Denny Time, Denny Place’ – bringing the brand’s portfolio under one creative umbrella for the first time. The campaign will be rolled out across TV, out of home, VOD, social, and digital channels. Ronán Jennings, strategy director at TBWA\Ireland, said they wanted […]
Blanco Niño wins Love Irish Food branding prize
Blanco Niño is this year’s winner of the Love Irish Food brand development award, earning the company a prize valued at €160,000 in marketing and advertising services. The bursary is presented in tandem with Global out of home advertising, Checkout, creative agency Goosebump and Marketing Network’s digital and social media division, Tilt. Based in Tipperary, […]
EACA issues firm statement on tariffs
Europe’s advertising industry representative body has responded to tariffs and the threatened trade war by the Trump administration in the US with a statement. The board of the European Association of Communication Agencies (EACA) said that in light of these developments, EACA emphasises the detrimental effects of tariffs on both consumers and businesses. “We do […]
20 Questions: Sinead Mitchell, Guaranteed Irish
Sinead Mitchell is head of marketing and PR at Guaranteed Irish, a non-profit business membership organisation representing indigenous and international businesses operating in Ireland. She is an experienced marketing and communications professional with a background which includes healthcare and hospitality. She is skilled in achieving KPIs, fostering strong relationships, and driving results with a proactive, solutions-focused approach. […]
Telegraph ad series gets inside stories
Independent creative agency The Public House has been hired by Mediahuis to roll out a new campaign for the Belfast Telegraph across audio, out of home (OOH), digital, print, and social. ‘Inside Every Story’ comprises five visuals that the newspaper’s audience placed into the stories they read about, in print and online. The agency has […]
TBWA has fun with Deep RiverRock
Deep RiverRock, the Coca-Cola water brand, which is bottled in County Antrim, has launched a new campaign called ‘That’s Better’ Created by TBWA, the ad cuts through exaggerated claims often made by drink brands, embracing the simple truth: Deep RiverRock won’t make you better at anything except hydrating. Research shows that while consumers know water […]
IAPI’s 14 Young Lions off to Cannes
This year’s 14 winners of the Cannes Young Lions competition has been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The competition aims to provide early-stage career development to young professionals giving them an opportunity to showcase their talent on a global stage at the world famous advertising festival. The selection process involved […]
National Lottery shortlists agencies
The National Lottery creative review has been narrowed down to a shortlist of two creative agencies, Boys+Girls and Folk VML, and Oliver on the production side. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by its owner, La Française des Jeux (FDJ), which […]
Australia extends ban on junk food ads
Australia’s Federal government is due to finalise restrictions on unhealthy food advertising in 2025, after considering feedback on policy options for TV and broadcast media, online and out of home, including posters within 750 metres of schools, and along major transport corridors. Michael Cullen reports from Perth The national clampdown follows a move by the […]
News UK’s Wireless Ireland now Onic
The Rupert Murdoch-owned News UK & Ireland has rebranded its Wireless Ireland radio and digital group as Onic. The group includes Dublin’s FM104 and Q102, Cork’s 96FM and C103, Live 95 in Limerick, LMFM and U105 in Belfast. The company’s sales house, Urbanmedia, is now part of Onic and will continue to handle sales for […]
PRCA puts Spotlight on awards show
The Public Relations Consultants Association (PRCA) has rebranded its Excellence in PR awards competition as the Spotlight Awards for Excellence in Communications. The awards have run for over 30 years. Brian Harrison (pictured), PRCA chair and managing director of MKC, said the awards celebrate the value and impact of PR. He said practitioners add value […]
Love Irish Food in TV tie-up with Sky
Love Irish Food (LIF) has teamed up with Sky Media in launching Taste of TV, a €50,000 advertising fund aimed at helping LIF members grow their business in 2025. The fund will provide one LIF member with the chance to win a Sky-sponsored TV advertising campaign, coupled with the creation of a TV commercial. LIF […]
