The latest Pulse survey by Dentsu Pulse reveals that cost-of-living concerns remain significant with the Christmas shopping season underway, though levels are easing year on year. Two thirds of respondents say they are still quite or extremely worried about rising daily expenses, with women and those aged 45 to 54 reporting the highest levels of […]
Archive2025
Marketing worth €16.5bn to economy
The first comprehensive analysis of the economic and social impact of marketing in Ireland reveals that marketing contributes €16.5 billion annually to the Irish economy and supports more than 117,000 jobs. The findings of the research study ranks marketing as a vital pillar of Ireland’s economy comparable to the construction and tourism sectors. The economic […]
Radiocentre Ireland seeks award entries
The Irish Audio Awards 2025/’26 organised by Radiocentre Ireland are open for entries. The awards celebrate excellence in creative audio advertising across Ireland, recognising the craft, originality and effectiveness of the best work in the industry. The entry platform will remain open until midnight on Thursday, January 22 2026. The awards feature ten categories, culminating in […]
Arsenal sign global contract with Deel
Deel, the payroll and human resources online platform, has agreed an undisclosed multi-year sponsorship with Arsenal, becoming the north London club’s official HR platform partner. The contract marks Deel’s first major venture into world sport. Deel branding will appear across Emirates Stadium and Arsenal’s digital channels, including all the club’s home games. Fit The Gunners […]
Laudhaus makes sounds for UL Sport
Sound specialist advertising agency Laudhaus has created a new campaign for the University of Limerick (UL) and its UL Sport division with audio storytelling at its core. Built on the belief that everyone’s ‘best’ is within them, the ads show how the right environment, coaching, facilities, support and tribe, can help unleash such potential. The […]
AAI to discuss World Ahead 2026
What will shape the year ahead, and how can businesses prepare? Those are the questions which the Association of Advertisers in Ireland (AAI) will tease out at the World Ahead 2026 webinar. Economists Jim Power (above) and Chris Johns will explore the key economic and global trends, what businesses need to watch now and how […]
Core backs staff cancer training
A new online training course to help human resources (HR) departments support employees undergoing a cancer diagnosis or treatment has been launched by the Bray-based Purple House cancer support group, with backing from Core marketing communications. The course was devised by Melissa Stone from Stone Executive Consulting, and Purple House. The training is designed to […]
WaterWipes wins big at Marketing Society awards
The Marketing Society announced the winners of the 17th annual Research Excellence Awards, recognising the role of research in driving strategy, creativity, and organisational impact. The grand prix winner was a campaign for WaterWipes by Opinions and ReAction (pictured). Called Polaris, the study was about building the brand through portfolio innovation. The full list of […]
Today FM listeners get their say on Ray
Bauer Media Audio has rolled out a listener-driven out of home (OOH) campaign for Ray Foley’s show on Today FM. The ads follow an invitation to listeners to send in billboard lines which best describe the weekday afternoon show. The result was a crowd-sourced collection of unfiltered taglines ranging from proudly loyal to cheekily self-deprecating. […]
IAPI upbeat despite cut in client spend
The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for advertising and communications agencies, has released the results of its latest Pathfinder Pulse Survey quarterly sentiment barometer. The study by Amárach Research indicates a slightly contracting but highly polarised market, with a three per cent fall in client spend. There is slight growing […]
Rockshore pulls out Christmas craicer
Diageo has launched a fun Christmas campaign for Rockshore lager. Christmas Craicer invites consumers to scan QR codes on Rockshore beer mats and out of home (OOH) posters, and to click on social channels. Users can contact friends via a mobile web app to virtually ‘pull’ a Christmas cracker. One friend receives a festive joke; […]
Roberts’ new book on data safety
Marketer and data protection expert Steven Roberts has written a new book titled Data Protection for Business: Compliance, Governance, Reputation and Trust which is published by Clarus Press. Public expectations around privacy and the use of personal information have grown hugely since GDPR, the EU’s tough privacy law, came into effect in May 2018. Practical […]
Irish ads rely on English versions
A new study by WPP Media reveals a dependency dilemma in Irish language advertising. ‘An Analysis of Dual-Language Advertising Effectiveness in Ireland: An echo or a voice?’, not only calls for a shift from simple translation to transcreation but also underscores a powerful and unexpected public expectation for genuine cultural connection in Irish language ads. […]
