Dr Martina Byrne is to leave her post as chief executive of the Public Relations Institute of Ireland (PRII) after eight years in the job. She joined the PRII from the Economic & Social Research Institute (ESRI) in place of John Carroll, who quit to become special advisor to Leo Varadkar at the Department of […]
Archive2025
Coke back fronting Premier League
Coca-Cola has signed a three-year deal with the Premier League in England to become the competition’s official soft drink partner. The value of the sponsorship was not made public. Coca-Cola will activate the sponsorship across its brands portfolio through fan activations, ticket access as well as partnering the upcoming Premier League summer series. Promotion The […]
Lottery appoints FH and Legacy
National Lottery operator Premier Lotteries Ireland (PLI) has appointed two new agencies to handle its public relations assignments following a contest. FleishmanHillard (FH) will now be responsible for the lottery’s corporate work while Legacy will handle consumer activity. The names of the other agencies that pitched for the business were not disclosed. Among the agencies […]
Glanbia and Diageo big winners at AIMS
Glanbia Performance Nutrition won the grand prix award and Diageo, owner of the Guinness brand, took home a record five category awards at the Marketing Institute’s 2025 All Ireland Marketing black tie awards show in the Clayton Burlington Road hotel. This year marks the 19th annual AIMs awards, with gongs now presented across 22 categories. […]
20 Questions with Lina Meshael, GroupM
Lina Meshael is a strategy director at GroupM Ireland, where her clients include Fáilte Ireland, Suntory, SEAI and Laya Healthcare. With over 12 years’ international experience, she specialises in strategies that fuse audience behaviour, culture, and media effectiveness. A two-time Telly Award winner, she holds an MSc in digital marketing from UCD Smurfit Graduate Business […]
Impact of Irish ads nuanced – GroupM
New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public sentiment is […]
Seán Mahon to lead Local Ireland
The new president for Local Ireland is Seán Mahon, managing director of the Southern Star. Mahon, who is based in Skibbereen, West Cork, has a long career in newspapers and digital media, having worked in the UK for both national and local media groups for many years before joining the Southern Star in 2009. He replaces Dan […]
Vodafone get to the heart of people’s stories
Telco Vodafone Ireland has launched A Stranger’s Tale, a new audio series which encourages personal connections in an increasingly digital world and shared through the art of storytelling. Vodafone is trying to get people to look up from their screens and engage with others around them in their everyday lives. Everyone has a story to […]
Flogas and Emerald Park roll out new campaign
A new multimedia ad campaign highlights the partnership between Flogas and Emerald Park. As the theme park’s sustainable energy partner, the company powers everything from fun rides and attractions to rollercoasters big and small with energy, including renewable sources such as solar and electric vehicle car charging. Created by Publicis Dublin, ‘The Gas Park’ continues the […]
Digital spend now exceeds €1bn
Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend was €1.06bn in 2024, reflecting a growth of 11 per cent on 2023. IAB predicts digital spend growth this year of eight […]
Research talk to debate social media
Ipsos B&A, the Institute of Advertising Practitioners (IAPI) and the Association of Advertisers in Ireland (AAI) are to co-host a seminar on a social media study entitled ‘Unleashing the power of social media – a global and Irish perspective’. The report examines the effectiveness of selected Irish ads on social media platforms, such as YouTube […]
Boys+Girls shares An Post’s true tale
Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of strangers to make a young boy happy. The commercial marks the roll out of the company’s ‘Making Better Happen’ platform. The TV ad follows a mother’s viral TikTok plea to find a discontinued comfort toy for her autistic […]
Brennans rolls out wrapper ads
Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of the campaign is the simple truth: the iconic yellow wax paper isn’t just nostalgic, it’s essential; it’s what keeps the bread’s freshness in. […]
