Following a competitive pitch, Bonfire and Media 365 have been awarded the advertising account for the Irish Pharmacy Union (IPU). The IPU is the professional representative organisation for about 2,300 community pharmacists across the country. Bonfire will manage all creative and strategy, while Media 365 will handle media planning and buying. Opportunity Ailbhe O’Briain, communications […]
Archive2025
Bus Éireann ads on why people travel
Bus Éireann Expressway and Connelly Partners Dublin have been busy filming in Dublin and beyond, capturing everything from awkward moments to spontaneous escapes. It’s part of a new campaign entitled ‘There’s a Route for That’, rolling out across VOD, digital audio, OOH/DOOH, and social. The message – Expressway isn’t just about destinations. It’s about every […]
Legacy focus on AI in new podcasts
Legacy Communications has again partnered with Conor Byrne’s That’s What I Call Marketing podcast to release two new episodes in the Building a Legacy series. Following the first three instalments, which explored the agency’s growth story, creativity, and the evolving role of sponsorship, the new episodes turn their attention to artificial intelligence (AI). The focus […]
Ian McShane to chair OMA board
The Outdoor Media Association (OMA), the representative body for the out of home (OOH) advertising industry in Ireland, has appointed Ian McShane to chair its board. McShane has headed up the Joint National Outdoor Research (JNOR), overseeing the development of a new all-island OOH industry-approved audience measurement funded by OMA members. The OMA worked with […]
IAPI rolls out ANZ Ireland report
Ad Net Zero (ANZ), the collective group of Ireland’s advertising, production and media organisations, has launched a study aimed at charting a sustainable future for the industry. The report, the first of its kind to use exclusively Irish data and research in this area, provides actionable insights into sustainable creative and media buying to enhance […]
Marketing Society makes call for research entries
The Marketing Society has issued a call for entries to this year’s Research Excellence Awards, an annual competition now in its 16th year. This year sees the addition of a new category covering applied intelligence and insight. The winners will be announced at the Marketing Society’s Christmas lunch in the Shelbourne Hotel on Friday, December […]
Guaranteed Irish on DAA’s AerPods
Guaranteed Irish has a new partnership with the Dublin Airport Authority (DAA) to promote Guaranteed Irish and its members through advertising at Dublin Airport. The deal gives Irish brands a chance to reach millions of passengers each year through the airport’s out of home (OOH) platforms like the AerPods dynamic digital advertising screens. Guaranteed Irish […]
Folk rolls out new Irish Life idea
Irish Life has launched a new campaign aimed at projecting the company as a partner in helping consumers take meaningful steps now that shape a stronger tomorrow. ‘It’s Better to Act Today’ is built on a human insight: even though people often know what’s good for them, they don’t always act on it. They prioritise […]
Seriously, laughs lighten work days
Forget coffee breaks, these days more people in marketing and media should take a humour pause: micro-moments of laughter that can be as effective as a brisk walk or even a meditation session. Why? Research indicates that mirth is more than a mood booster, and that a belly laugh where your sides ache is a […]
Publicis scoops two ICAD gold awards
Publicis Dublin was again a major winner at the Institute of Creative Advertising & Design (ICAD) annual awards. In all, eight gold, 27 silver and 45 bronze bells were presented at this year’s show in the National Stadium, with TBWA\Ireland, BBH Dublin, Droga5 Dublin, Bold Studios, Unthink, Locky, Red & Grey and Gabha Studios also […]
TPH wins Defence Forces account
Independent creative agency The Public House (TPH) has been appointed by the Irish Defence Forces (IDF) following a competitive pitch. The review was a tender process which the client said involved “just shy of a dozen agencies”. TPH will develop recruitment campaigns in the New Year, including targeted work for female hires and the Reserve […]
IAPI shares this year’s Effie shortlist
The Institute of Advertising Practitioners in Ireland (IAPI) have announced the finalists for this year’s Effie Awards Ireland, the advertising awards programme that honours the country’s most effective campaigns. Siobhán Masterson, CEO, IAPI, said the competition once again attracted a range of work across the best in creativity, strategy, and measurability. The finalists showcase the […]
Euro football row over match venues
Football fans, clubs and politicians are up in arms over plans to switch league games in Europe to cities in the United States and Australia this season. Spain’s and Italy’s leagues see rewards in playing abroad – raising interest in their competitions and lessening the widening financial gap with the English Premier League, which earns […]
