Archive2025

IAPI study shows agency take up 24%

The Institute of Advertising Practitioners in Ireland (IAPI) has published its Census 2025 report. The study, based on data from 22 member agencies representing 65 per cent of adland, shows average agency revenues jumped by 24 per cent in 2024, with the first half of 2025 up a further a fifth on the same period […]

The Public House has been appointed to handle creative work for Trócaire following a competitive tender process. The third world charity, whose slogan is ‘Together for a Just World’, was previously handled by Core and Ogilvy. TPH will kick off the relationship with the development of Trócaire’s upcoming Christmas and Lenten campaigns. Its iconic collection […]

Radio Nova’s Morning Glory hosts PJ Gallagher and Jim McCabe will again brave the waves in Skerries and get nippy as they prepare to take on the Dickie Dip for men’s cancer care at the Mater Hospital. The Dickie Dip is now in its sixth year. Gallagher said: “Last year Jim and I thought we’d […]

Hector Ó hEochagáin dives Down Under for an adventure across Australia and New Zealand in his latest travel series on TG4. Hector ventures beyond the typical tourist traps to tap into the heart of what makes both countries tick. Returning to Australia after 19 years, he visits Melbourne, where Aboriginal elder Aunty Joy welcomes him […]

Glanbia’s sports nutrition brand Optimum Nutrition is at the centre of a new deal with the Irish Rugby Football Union (IRFU) which allows it become the official performance nutrition sponsor for an undisclosed sum. The brand will deliver nutritional support, including its Elite Series range, to all IRFU teams, including the national men’s and women’s […]

Brand USA has officially launched ‘America the Beautiful’, a global tourism marketing campaign aimed at encouraging international travellers to explore the United States. The campaign comes as the US prepares for a series of major events in 2026, including the Fifa World Cup, America’s 250th Anniversary, and the Route 66 Centennial. This initiative represents Brand […]

Aoife Hudson is managing partner at Talon out of home (OOH) specialist She is responsible for the agency’s strategic direction and ensuring Talon’s service evolves in response to changing market dynamics. She has led the development of Talon’s programmatic capabilities. With over 13 years’ experience in OOH, she is recognised for her leadership and commitment […]

The Effie Awards Ireland 2025 hosted by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry lunch in the Dublin Royal Convention Centre, brought together marketers and agencies to celebrate marketing effectiveness and creativity that delivers business results. The event was compered by RTÉ radio presenter Oliver Callan, pictured. The fourth annual Effies […]

Katie Taylor has retained her title as Ireland’s most admired sporting star, new research by the Onside sponsorship shows. The Bray boxer’s record-breaking bout in July of this year completed a historic trilogy against Amanda Serrano. Taylor has held the top position since 2017, excluding 2023 where rugby legend Johnny Sexton claimed prime position. Sexton […]

Dublin will play host to a major European event as three experts in loyalty marketing address a two-day masterclass in the Herbert Park Hotel in Ballsbridge next month. Participants will earn the globally recognised and certified customer academy diploma in loyalty certification (CADipL™), externally certified by Continuous Professional Development (CPD). Hosted by Chilli Pepper, Truth […]

The Dublin bike-sharing scheme operated by JCDecaux and Dublin City Council (DCC) and sponsored by RedClick has now exceeded 40 million journeys. The milestone 40-millionth journey was made by scheme member Rizeq Yousef. As a gesture of thanks, RedClick gifted him a €2,000 holiday voucher from Cassidy Travel. To mark the occasion, Dublin muralist Holly […]

Palestinians are taking the lead in shaping their own future with the launch today of Gaza: Living Story — a Palestinian-led campaign that puts survivors and the diaspora at the centre of defining Gaza’s past, present, and future. The launch comes as international powers convene reconstruction summits with little or no Palestinian participation. Created by […]

&Smyth, an award-winning PR agency based in Sligo and Dublin, is now a certified B Corporation. The agency has joined a global community of organisations that use business as a force for good while meeting high standards of social and environmental impact. &Smyth was founded in 2013 by Gemma Smyth. The agency is now among […]