New regulations requiring public bodies to dedicate a portion of their advertising to the Irish language continue to impact adland. GroupM’s latest Media Tracker report delves into the evolving public awareness, recall, and perception of Irish language advertising across various media platforms. While visibility is up, a complex and nuanced picture of public sentiment is […]
ArchiveMay, 2025
Seán Mahon to lead Local Ireland
The new president for Local Ireland is Seán Mahon, managing director of the Southern Star. Mahon, who is based in Skibbereen, West Cork, has a long career in newspapers and digital media, having worked in the UK for both national and local media groups for many years before joining the Southern Star in 2009. He replaces Dan […]
Vodafone get to the heart of people’s stories
Telco Vodafone Ireland has launched A Stranger’s Tale, a new audio series which encourages personal connections in an increasingly digital world and shared through the art of storytelling. Vodafone is trying to get people to look up from their screens and engage with others around them in their everyday lives. Everyone has a story to […]
Flogas and Emerald Park roll out new campaign
A new multimedia ad campaign highlights the partnership between Flogas and Emerald Park. As the theme park’s sustainable energy partner, the company powers everything from fun rides and attractions to rollercoasters big and small with energy, including renewable sources such as solar and electric vehicle car charging. Created by Publicis Dublin, ‘The Gas Park’ continues the […]
Digital spend now exceeds €1bn
Digital advertising spend in Ireland grew by 11 per cent last year to exceed €1 billion for the first time, figures released by the Internet Advertising Bureau (IAB) indicate. Total digital ad spend was €1.06bn in 2024, reflecting a growth of 11 per cent on 2023. IAB predicts digital spend growth this year of eight […]
Research talk to debate social media
Ipsos B&A, the Institute of Advertising Practitioners (IAPI) and the Association of Advertisers in Ireland (AAI) are to co-host a seminar on a social media study entitled ‘Unleashing the power of social media – a global and Irish perspective’. The report examines the effectiveness of selected Irish ads on social media platforms, such as YouTube […]
Boys+Girls shares An Post’s true tale
Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of strangers to make a young boy happy. The commercial marks the roll out of the company’s ‘Making Better Happen’ platform. The TV ad follows a mother’s viral TikTok plea to find a discontinued comfort toy for her autistic […]
Brennans rolls out wrapper ads
Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of the campaign is the simple truth: the iconic yellow wax paper isn’t just nostalgic, it’s essential; it’s what keeps the bread’s freshness in. […]
Decathlon runs with GAA+ podcast
Decathlon has agreed an eight-week sponsorship with the GAA, coinciding with the roll out of Rarified, a midweek video and audio podcast featuring behind the scenes of Gaelic football and hurling. Hosted by football All-Ireland winners Marc Ó Sé and Paddy Andrews, along with hurling All-Ireland winners Richie Hogan and Bubbles O’Dwyer. New Rarified episodes […]
Premier Lotteries Ireland appoints Folk VML
National Lottery operator Premier Lotteries Ireland (PLI) has appointed WPP agency Folk VML to its creative account after seeing presentations from Boys+Girls and production house Oliver. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by PLI’s owner, La Française des Jeux (FDJ), which […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has appointed Gary Joyce (above), Siobhán Masterson and Stephen Jackson to its board. The ASA board is responsible for oversight of the body’s business activities and performance, and also contributes towards drawing up […]
Dentsu reports more Irish people plan to holiday
In Dentsu’s latest Pulse survey of 1,000 Irish adults, three in four plan to take a holiday in 2025, which is a slight increase on previous years. By March, one in three had already booked their trip, while one in 20 adults had already been away. Yet, a quarter of adults either have no plans […]
Adland mourns loss of Sue Cleary
The advertising industry has lost a shining light with the death of Sue Cleary who passed away recently after an illness. Sue was a respected creative brand consultant and worked as a client services director in several agencies, including CKSK, Brando, TBWA, DDFH&B and Ogilvy. In more recent years, she was a founder and non-executive […]
