Creative agency Boys+Girls has launched a new campaign showing how An Post’s network can connect a community of strangers to make a young boy happy. The commercial marks the roll out of the company’s ‘Making Better Happen’ platform. The TV ad follows a mother’s viral TikTok plea to find a discontinued comfort toy for her autistic […]
ArchiveMay, 2025
Brennans rolls out wrapper ads
Creative agency Folk VML have launched a new campaign for Brennans Bread family pan complete with wax paper promoting freshness for one of Ireland’s best-loved loaves for generations. At the heart of the campaign is the simple truth: the iconic yellow wax paper isn’t just nostalgic, it’s essential; it’s what keeps the bread’s freshness in. […]
Decathlon runs with GAA+ podcast
Decathlon has agreed an eight-week sponsorship with the GAA, coinciding with the roll out of Rarified, a midweek video and audio podcast featuring behind the scenes of Gaelic football and hurling. Hosted by football All-Ireland winners Marc Ó Sé and Paddy Andrews, along with hurling All-Ireland winners Richie Hogan and Bubbles O’Dwyer. New Rarified episodes […]
Premier Lotteries appoints Folk VML
National Lottery operator Premier Lotteries Ireland (PLI) has appointed WPP agency Folk VML to its creative account after seeing presentations from Boys+Girls and production house Oliver. Regarded as one of the country’s most sought-after pieces of creative advertising business, the account was put out to pitch by PLI’s owner, La Française des Jeux (FDJ), which […]
ASA makes three new board appointments
The Advertising Standards Authority (ASA), the independent advertising self-regulatory body responsible for promoting, regulating and enforcing standards in marketing communications in Ireland, has appointed Gary Joyce (above), Siobhán Masterson and Stephen Jackson to its board. The ASA board is responsible for oversight of the body’s business activities and performance, and also contributes towards drawing up […]
Dentsu reports more Irish people plan to holiday
In Dentsu’s latest Pulse survey of 1,000 Irish adults, three in four plan to take a holiday in 2025, which is a slight increase on previous years. By March, one in three had already booked their trip, while one in 20 adults had already been away. Yet, a quarter of adults either have no plans […]
Adland mourns loss of Sue Cleary
The advertising industry has lost a shining light with the death of Sue Cleary who passed away recently after an illness. Sue was a respected creative brand consultant and worked as a client services director in several agencies, including CKSK, Brando, TBWA, DDFH&B and Ogilvy. In more recent years, she was a founder and non-executive […]
