Catriona Byrne has been appointed sales manager for Evoke at DMG Media. The website is primarily targeted at Irish women and claims to have over 1.4 million users a month. Byrne previously held similar roles at TV3/Virgin Media, the Irish Daily Star, and Reach plc, where she served as head of sales for its digital […]
ArchiveJuly, 2025
Guinness backs Aer Lingus college games
Diageo has signed up as the official beer partner for the Aer Lingus College Football Classic 2025 and 2026 games taking place in Dublin. This year’s event kicks off on August 23 – the first-ever Big 12 Conference match-up to grace Irish soil. The game will see Kansas State University face off against Iowa State […]
IAPI hosts Cannes winners’ talk
Following on from their successes at the Cannes Lions Festival of Creativity, Publicis Dublin, Thinkhouse, Dentsu and Droga5 Dublin will discuss their winning entries at the Institute of Advertising Practitioners in Ireland’s (IAPI) annual Cannes-Analysis event which will be held in the Royal Irish Academy of Music (RIAM) at 8.30am on Wednesday, July 16. Jimi […]
123.ie extends Athletics Ireland run
RSA-owned 123.ie has extended its sponsorship of Athletics Ireland. No fee was officially disclosed other than to say it’s a “six-figure” deal running until the end of 2030. The insurer, known for its ‘Give better a try’ line, signed up to Athletics Ireland in 2022 – supporting grassroots athletics to international stars such as as […]
Diageo hires Keane for Rockshore ads
Rockshore, the lager brewed by Diageo at St James’s Gate, has a new TV and out of home (OOH) campaign to highlight its League of Ireland (LOI) sponsorship. The TV spot features Sky football pundit and former Manchester United and Republic of Ireland midfielder Roy Keane. The spot was directed by Declan Lowney of Father […]
Clarke rejoins Red C as a director
Robbie Clarke has been appointed to a senior role as director at Red C Research. He rejoins the agency having gained over 20 years experience in brand strategy and data-driven decision-making across FMCG, tech, finance, and media. Clarke is known for his analytical mind and ability to translate data into clear narratives for global and […]
