A survey conducted by Ipsos B&A shows that 62 per cent of Irish adults will take their holidays in mainland Europe this summer, with just 17 per cent planning staycations. The poll shows that holidays in Ireland are particularly popular among over 65s, with 29 per cent of them choosing to holiday domestically. Some 47 […]
ArchiveAugust, 2025
DMG in data deal with Level Health
DMG Media has announced a new data partnership with Ireland’s new health insurer, Level Health. The company will become the exclusive health insurance partner for DMG Pulse Polls. The platform enables two-way communication between brands and users, capturing real-time, first-party intent signals from potential customers. Level Health will get access to health insurance-specific data collected through […]
IAPI to host Effie lunch in October
The Institute of Advertising Practitioners in Ireland (IAPI) will host its annual Effie lunch in October highlighting the importance of advertising effectiveness. A steering group for Ireland has been working with IAPI in recent months to improve the Effie programme, culminating in this event. The lunch takes place on Friday, October 17 at the Dublin […]
