ArchiveAugust, 2025

Mick McCarthy in Heineken 0.0 promo

Former Republic of Ireland international captain and manager Mick McCarthy fronts a new Heineken 0.0 promotion, a ‘redemption’ story that comes with a pint on the house. The promotion runs until September 14 in participating pubs nationwide. The playful campaign was created for the Dutch brewer by Thinkhouse. McCarthy channels his signature dry humour as […]

The Institute of Advertising Practitioners in Ireland (IAPI) and its Futureheads Council will present the second part of a two-part Breaking Barriers series in September. The session, entitled ‘Inside the C-Suite’, is aimed at promoting meaningful career growth with three top agency executives sharing advice and insights based on their work experiences. The speakers are […]

Vodafone Ireland has extended its ties with Irish rugby by signing up as the title sponsor of RTÉ’s coverage of this year’s Women’s Rugby World Cup (WRWC) for an undisclosed sum. The tournament starts this Friday and runs until to September 27. It will be the biggest tournament to date, with an expanded 16 teams […]

Early bird tickets are now on sale for the annual creative awards show hosted by the Institute of Creative Advertising & Design (ICAD). This year marks the 67th celebration of Ireland’s advertising and design work. Since 1958, the awards night have also provided a chance for guests to connect, inspire and honour the work that […]

Marketing agency Verve has appointed Mike Kettles as its new group creative director. He replaces John O’Shaughnessy who now assumes a non-executive creative director role after 18 years. Kettles will lead Verve’s creative studio across Dublin, London and Amsterdam. He will oversee creative work in Singapore, when a new office open there later this year. […]

No sooner has the hype and commercial activity around last weekend’s Oasis gigs at Croke Park eased than Bauer Media confirms that Today FM makes its return at this year’s sold-out Electric Picnic with its Sound Garden stage. The station is EP’s official radio partner and its prime time line-up will be on stage to […]

Not everyone in Ireland would be aware that Concern Worldwide is an Irish charity, one which for more than half a century has been involved in helping combat poverty around the world. To connect Irish people more deeply to the brand, and the issue of global poverty, Accenture Song’s Droga5 Dublin created parallels between Irish […]

BWG Foods’ Mace convenience store chain has launched its biggest community initiative to date, a €50,000 community grants fund for supporting local groups and clubs across Ireland. The ‘The Pitch to Win’ campaign is fronted by Mace’s brand ambassador, former Leinster and Ireland rugby captain Johnny Sexton. Sexton features in a social media video where […]

Vodafone Ireland has announced the return of its ‘See Your Business Pitchside’ competition (previously Bring Your Business to the Big Screen), to give small and medium enterprises the chance to see their brand in lights at the Aviva Stadium for Ireland’s upcoming Autumn Nations series fixtures against Australia and South Africa. Designed to help give […]

Today FM launched digital outdoor sites near Croke Park for the Oasis weekend gigs. The DOOH sites ran on digital bridges in Drumcondra, on Clonliffe Road, Pierce Street, Amien Street and the North Strand. The campaign tied in with the Bauer Media station’s activity to promote the high-profile concerts, including ticket giveaways and the roll […]

Waterford production company Nemeton has recruited former Beat 102-103 chief executive as its newly created head of media development. Founded in 1993 by Irial Mac Murchú, Nemeton, which is based in An Rinn with 75 full-time, part-time and freelance staff, produces 600 hours of TV and web content annually. Clients include TG4, RTÉ, BBC and […]

A study on Ireland’s small and medium enterprises (SMEs) for lender Linked Finance shows the sector has edged into negative territory for the first time since 2020. Post pandemic trade was strongest for SMEs in 2022. Over the last three years, business has remained positive – until now. Despite that, SMEs are still performing well, […]

Granite Digital has acquired Zesty web design agency from Rupert Murdoch’s News UK & Ireland for an undisclosed sum. The deal will see Granite’s revenues top €20 million in 2025. The group employs about 170 digital specialists in offices in Dublin, Cork, Galway, Belfast, New York and Dubai. It recently added Wondr and Armour agencies […]