The Outdoor Media Association (OMA), the representative body for the out of home (OOH) advertising industry in Ireland, has appointed Ian McShane to chair its board. McShane has headed up the Joint National Outdoor Research (JNOR), overseeing the development of a new all-island OOH industry-approved audience measurement funded by OMA members. The OMA worked with […]
ArchiveOctober, 2025
IAPI rolls out ANZ Ireland report
Ad Net Zero (ANZ), the collective group of Ireland’s advertising, production and media organisations, has launched a study aimed at charting a sustainable future for the industry. The report, the first of its kind to use exclusively Irish data and research in this area, provides actionable insights into sustainable creative and media buying to enhance […]
Marketing Society makes call for research entries
The Marketing Society has issued a call for entries to this year’s Research Excellence Awards, an annual competition now in its 16th year. This year sees the addition of a new category covering applied intelligence and insight. The winners will be announced at the Marketing Society’s Christmas lunch in the Shelbourne Hotel on Friday, December […]
Guaranteed Irish on DAA’s AerPods
Guaranteed Irish has a new partnership with the Dublin Airport Authority (DAA) to promote Guaranteed Irish and its members through advertising at Dublin Airport. The deal gives Irish brands a chance to reach millions of passengers each year through the airport’s out of home (OOH) platforms like the AerPods dynamic digital advertising screens. Guaranteed Irish […]
