Ecologi, the UK climate action platform, has launched a campaign highlighting how working in sustainability is becoming unsustainable given the remit, responsibility and often limited resources at activists’ disposal. The ad speaks to those working in ESG balancing climate targets against the realities of regulation, business operations, and reputation management. Challenges Created by ethical agency […]
ArchiveNovember, 2025
Verve opens new office in Singapore
Experiential and events agency Verve has opened an office in Singapore to service clients in the Far East. The agency already has offices in Dublin, London and Amsterdam. It will be led by Michael Pring, country head, Singapore and global client and development director, with support from Verve founder Ronan Traynor and other senior executives. […]
Guinness heads up list of sponsors
Guinness has been voted as Ireland’s top sponsor over the past decade in a poll of marketers and members of the public. The Diageo-owned stout brand also won the best overall sport sponsorship of 2025. Sponsorship agency Onside estimated the value of the sponsorship market to be worth €236 million, an increase of five per […]
Puss in Boots Christmas gift ad
This year’s Boots festive campaign, ‘Gift Happily Ever After’, reimagines the classic fairytale for today’s shopper, following feline protagonist Puss who, faced with the challenge of finding last-minute gifts ahead of the Snow Queen’s Ball, turns to his trusty mirror for advice. A flash of inspiration sets him on a journey to a Boots store […]
Fierce Mild on Sky with first TV ad
Non-alcoholic Irish beer brand Fierce Mild has launched ‘Brew Things Differently’ – its first-ever TV campaign and the result of winning the inaugural Love Irish Food/Sky Media Taste of TV fund. As the winner of the €50,000 advertising spend, Fierce Mild was awarded a sponsored campaign and media investment to bring the brand’s story to […]
