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ArchiveDecember, 2025

Irish ads rely on English versions

A new study by WPP Media reveals a dependency dilemma in Irish language advertising. ‘An Analysis of Dual-Language Advertising Effectiveness in Ireland: An echo or a voice?’, not only calls for a shift from simple translation to transcreation but also underscores a powerful and unexpected public expectation for genuine cultural connection in Irish language ads. […]

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ArchiveDecember, 2025

Irish ads rely on English versions

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