When it comes to Christmas, consumers want to escape, they want to believe in magic and, for a moment, not be reminded of the daily grind. Every year, as soon as Halloween’s over, the Christmas ads start rolling in. But what really makes a Christmas ad stand out? Is it the snow, the nostalgia, the […]
ArchiveDecember, 2025
Company of Words now in book form
Former creative director of CDP Associates and Marketing.ie columnist Breandán O Broin has a new book out for Christmas titled Company of Words – which is subtitled “a working title with Words, from early ’til late”. The book is a compilation of O Broin’s extensive library of work – stories, poetry, plays, advertising, articles and […]
GAA decides to keep Allianz as a sponsor
The GAA has decided that it will continue with its Allianz sponsorships despite the German insurer’s links with Israel. A number of county boards and high-profile GAA personalities called for an end to the sponsorship deals. The issue came in for scrutiny in recent months after Allianz was named in a UN report as a […]
Diageo wins back MCD’s drinks rights
Guinness and other Diageo drinks brands return to the 3Arena as part of a new multi-year partnership between the brewer, Live Nation Ireland and MCD concert promotions. The new contract also extends pouring rights across MCD’s other venues – 3Olympia Theatre, Bord Gáis Energy Theatre, Gaiety Theatre, The Academy and The Ambassador Theatre. Heineken Ireland […]
Doyle and Byrne in new DMG roles
DMG Media Ireland has made two senior promotions. Liz Doyle has been appointed group head of sales. She has been with DMG since 2012 and has played a key role in launching the company’s female-focused brands, including Mum Marketing. Her deep understanding of the market and commitment to client success have been instrumental in shaping […]
Taylor still nation’s favourite athlete
Boxer Katie Taylor remains the nation’s most admired athlete and Republic of Ireland footballer Troy Parrott’s 95th-minute winner against Hungary was voted most memorable sporting moment of the year, findings from the 16th annual Teneo Sport and Sponsorship Index (TSSI) indicate. The Republic of Ireland men’s football team was team of the year. Katie Taylor’s […]
EU backs EACA’s child safety work
European commissioner Michael McGrath publicly recognised the communications industry’s engagement with child digital safety during the Effie Awards Europe Gala, held at the Art and History Museum in Brussels. The event was organised by the European Association of Communications Agencies (EACA), which represents 2,500 agencies across the region. EACA is headed up by Charley Stoney […]
Heineken bucks gender pay gap
Heineken Ireland’s Gender Pay Gap Report for 2025 shows that for the fourth consecutive year, the brewer has recorded a near-zero gender pay gap, with a 2025 mean gap of -0.09 per cent. A minus percentage shows a slight gap in favour of females. The result is noteworthy, as the 2024 Irish national average gender […]
Savage moves to Newstalk Breakfast
Bauer Media’s Newstalk will launch a new daytime schedule from February. New additions to the weekday line-up include broadcaster and PR advisor Anton Savage (above) who will front Newstalk Breakfast, and Claire Byrne at mid-morning in place of Pat Kenny. Ciara Kelly and Shane Coleman will make the move to evening drivetime for The Hard […]
The Brill Building invests in D8 site
The Brill Building independent advertising agency founded by former DDFH&B creative Roisin Keown plans to invest €1.1m in a premises in Inchicore. First established as a cloud-based company in 2019, the new premises in the heart of Dublin 8 will operate as the agency’s creative studio, as well as a multi-use, open-access creative hub and […]
Christmas shoppers exercise caution
The latest Pulse survey by Dentsu Pulse reveals that cost-of-living concerns remain significant with the Christmas shopping season underway, though levels are easing year on year. Two thirds of respondents say they are still quite or extremely worried about rising daily expenses, with women and those aged 45 to 54 reporting the highest levels of […]
Marketing worth €16.5bn to economy
The first comprehensive analysis of the economic and social impact of marketing in Ireland reveals that marketing contributes €16.5 billion annually to the Irish economy and supports more than 117,000 jobs. The findings of the research study ranks marketing as a vital pillar of Ireland’s economy comparable to the construction and tourism sectors. The economic […]
Radiocentre Ireland seeks award entries
The Irish Audio Awards 2025/’26 organised by Radiocentre Ireland are open for entries. The awards celebrate excellence in creative audio advertising across Ireland, recognising the craft, originality and effectiveness of the best work in the industry. The entry platform will remain open until midnight on Thursday, January 22 2026. The awards feature ten categories, culminating in […]
