Following three consecutive years in second place, Tayto has claimed the number one position as Ireland’s most emotionally connected brand in 2025, the latest Brand Reaction Index (BRI) report by the Red C research agency shows. The iconic crisp brand has narrowly overtaken confectionery brand Cadbury, which drops to second place. The BRI, now in […]
Archive2025
Hamill and Nutley set to move to Pluto
Pat Hamill and Mark Nutley are joining Pluto as creative partners in early August. The creative advertising duo have spent the past six-and-a-half years working in a similar role at Goosebump. Prior to that, they spent over 17 years at Irish International and its subsequent owner, BBDO, where they worked more or less exclusively on […]
Epic calls out Hollywood with scam trailer
As long as Hollywood has been making movies, they’ve been telling the same story about the Irish. We’re almost always a joke or a punchline, and when a new film trailer hit cinemas, socials and out of home posters recently, it sparked outrage online. The trailer that left viewers crying “Can’t write, I got sick […]
123.ie runs with new Athletics Ireland ad
Irish insurance brand 123.ie has launched a new TV campaign marking its extended sponsorship with Athletics Ireland – and this time, it’s doing it with a wink, not a wall of words. The 20-second spot features European medal winners Sharlene Mawdsley and Kate O’Connor showcasing their talent as comedian Aine Gallagher chases after them. The […]
Hegarty to chair this year’s PANI jury
Sir John Hegarty is to chair the jury for this year’s Publicity Association of Northern Ireland (PANI) creative awards, which are now open for entry. Hegarty, a co-founder of Bartle Bogle Hegarty, is one of adland’s most admired talents. He is perhaps best known as the brainchild behind Audi’s ‘Vorsprung durch Technik’ slogan and the […]
Very shows faith in Traitors TV series
Online retailer Very Ireland will sponsor the Irish version of The Traitors reality TV series when it is shown on RTÉ One and the RTÉ Player later this year. While no fee was disclosed, the Very deal includes 240 credited stings airing across all episodes, as well as other content yet to be announced. The deal […]
Grey creates Toymaker for Vodafone
Vodafone Ireland has partnered with Grey London to unveil its new campaign. ‘The Toymaker’ TV commercial aims to pull at the heartstrings by showing the human connection powered by Vodafone’s home broadband. The TVC aims to shift the brand perception, to not just be seen as a mobile provider, but also a reliable broadband supplier […]
BBC News to roll out Global Story
The Global Story, a daily podcast from BBC News, launches this September hosted by former National Public Radio (NPR) White House correspondent Asma Khalid (above) and former reporter at Al Jazeera, Tristan Redman. With Khalid in Washington DC and Redman in London, the podcast will cover America and the world, and how each shapes the […]
Joe Duffy checks out Lidl value
No sooner had RTÉ presenter Joe Duffy hung up his Liveline cans for the last time than he pops up in in a series of videos for Lidl Ireland posing as a private investigator checking out the German discounter’s latest loyalty points and special offers. The ‘Value Beyond Belief’ social media videos were made by […]
Müller finds grunts biggest gym turn-off
A consumer study for Müller dairy brands shows that over a quarter – 28 per cent – of gym-goers in Ireland say that the squat face is the most unflattering of all exercises. It is followed closely by the flailing arms and grunting associated with battle ropes and all the jumping and sprawling that goes […]
Onside reports on AI’s role in sport
A new study by sponsorship agency Onside and Sport for Business members assesses Artificial Intelligence (AI), the market for emerging sports, and new sporting infrastructure as opportunities for sponsors in Ireland. While seven in 10 industry experts see openings in the use of AI in their organisation, 56 per cent are concerned about AI and […]
Vodafone tops OOH brand league
Vodafone has emerged as the leading brand in out of home (OOH) advertising during the first half of the year, PML’s Watch report indicates. The telecom accounted for 2.6 per cent of total OOH display value, driven by a wide range of multi-format and multi-environment campaigns, PML’s marketing manager James Byrne confirmed. These included promotions […]
Kinsella quits AIB, Kirwan joins Musgrave
Two senior and experienced marketers have made career moves in recent days. Tom Kinsella has resigned from his position as managing director of AIB Homes, while Rita Kirwan has left Flogas where she was marketing and communications director to join Musgrave as retail marketing director. Kinsella is expected to take up a new corporate role […]
