Archive2025

Dentsu finds loud shout for music

When it comes to concert-going and festivals, Irish adults are energised by live music with younger audiences leading the charge in attendance, spending, and brand engagement, the latest Pulse report by Dentsu indicates. The study showed that concerts made a strong comeback this summer, with one in three Irish adults attending at least one music […]

Generosity of spirit is the theme of the National Lottery’s Christmas campaign created by Folk VML. The TV commercial is the latest chapter in the brand’s long-term ‘Dreams Waiting to Happen’ platform. The aim of the campaign is to bring a warm, human story to screens at a time of year when human kindness feels […]

Activ8 Energies solar panel installer is the sponsor of TG4’s new property series, Buildings Beo in an undisclosed deal brokered by Buymedia. The six-part series, presented by Carrie Crowley (above), starts at 8.30pm on Wednesday, November 19. It follows the restoration of heritage buildings across Ireland, from forgotten mills to historic schoolhouses. First up for […]

Following Sky Mobile’s ‘Expect More’ platform launch last year, the brand continues with its promise to give customers more this Christmas. The latest ad in the series again features former Manchester United and Republic of Ireland midfielder and Sky pundit Roy Keane, whose famously high expectations are put to the ultimate test during the season […]

The Institute of Advertising Practitioners in Ireland (IAPI) is to hold an election this month for three vacancies on its board as Abi Moran, Maura Ashe, Jonathan Conlon and Abi Moran reach the end of their term. Those remaining on the board are Anna Doyle, Starcom and Chris Cashen, WPP Media Ireland, company secretary and […]

Bolands Mills, the iconic Dublin landmark beside the Grand Canal, has undergone a transformation into a new urban destination – a place where cultural, community and commercial life merge. Following a competitive pitch, The Public House (TPH) was tasked with bringing the Bolands Mills story to life across strategy, design and communications. The mantra, ‘Combine […]

Blanchardstown Centre and JCDecaux have agreed a deal which expands the French contractor’s out of home (OOH) digital ad space in the shopping amenity. Blanchardstown attracts an estimated 17 million visitors annually and houses such retail brands as Brown Thomas, Dunnes Stores, Fraser Group, H&M, Marks & Spencer, Nike, Primark and Zara. The centre is […]

Aedamar Howlett, the former senior Coca-Cola Company marketer, has been appointed by the Marketing Institute Ireland (MII) as the new chair of the jury for the All Ireland Marketing awards, more widely known as the AIMs. Howlett takes over from former Glanbia marketing boss Colin Gordon who chaired the adjudication process since 2021. The AIMs […]

Mediahuis has rolled out Audiohuis, its new podcast sub-brand. The podcasts offer advertisers and agencies ways to reach and engage audiences through the power of audio. From journalism to original series and immersive audio experiences, the Audiohuis stable includes Indo Sport, Crime World, Money Talk, Real Health and The Left Wing. The launch of Audiohuis […]

Branding and advertising agency Dynamo has rolled out a Christmas campaign for the Eason chain of book stores. Called ‘Inspire Someone this Christmas’, the TV ad airs on RTÉ, Virgin, Channel 4 and Sky. The retailer has taken advantage of its biggest strength: its heritage and status as the home of stories for generations of […]

Droga5 Dublin, part of Accenture Song, has rolled out a Christmas campaign for Smyths Toys Superstores. Building on last year’s Christmas campaign – an Effie Awards finalist and top YouTube performer in the UK – this year, the brand extends its reach in European markets France, Germany and the Netherlands, where it is currently growing […]

Fuel achieved a double feat at this year’s European Agency Awards, taking home gold for experiential agency of the year and silver for best event. Judges said the agency redefined experiential marketing at scale. With a focus on female talent, sustainability, and innovative initiatives like Fuel XP and Trace, they set a benchmark for agency leadership. […]

Urban Aran and Killadoon Milk will make their mark on TV screens during Ireland’s Autumn Nations rugby internationals. The two Irish SMEs are this year’s winners of an ad package worth €25,000 in Vodafone’s Ireland ‘See Your Business Pitchside’ competition, with the brands showcasing to fans at the Aviva Stadium and to audiences on RTÉ […]