Tanqueray 0.0% has signed up as an official partner of this year’s Dublin International Film Festival (DIFF) running from February 22 to March 2. The Diageo gin brand’s film club will host interviews with leading film industry figures. This year’s schedule features four exclusive events, one of which features Golden Globe winning actress and original […]
Archive2025
Ben Murray iRadio’s new managing editor
Bauer Media Audio Ireland (BMAI) has appointed Ben Murray as managing editor at iRadio. In his new role, Murray will be responsible for leading the audience growth strategy, focusing on iRadio’s content output. With over 20 years’ experience in Irish radio, he has worked both in front of and behind the mic, from music scheduling, programming […]
Ringers turns Japanese for new Smithwick’s ad
Tokyo’s original Irish musician Kozo Toyota and a Dublin barman, Hugh Hourican of the Boar’s Head, are at the centre of a new brand campaign for Diageo’s Smithwick’s ale entitled ‘Originals Find Originals’. A pint of Smithwick’s red beer has been synonymous with Kilkenny since 1710 but now its 315-year-old tradition is extending to Japan […]
Doherty steps down from Bonfire
Ian Doherty is to step down as managing partner at Bonfire, the agency he co-founded with creative director Seán Hynes twenty years ago. Hynes will take full ownership of Bonfire and continue to lead the agency and its creative output. The duo have worked together for 27 years having teamed up at Bates Ireland, better […]
IAPI launches Young Lions competition
This year’s Young Lions competition was launched by the Institute of Advertising Practitioners in Ireland (IAPI) at an industry event in the Lighthouse Cinema. The event featured insightful presentations and a panel discussion with contributions from the category sponsors. Charley Stoney, CEO, IAPI, kicked off proceedings as one of her last tasks before she becomes […]
Clear Channel wins back Adshel contract
Out of home company Clear Channel has regained the Adshel bus shelter contract which it lost to JCDecaux some years ago. The win follows Clear Channel’s European parent’s acquisition by German group Bauer Media Audio. Meanwhile, JCDecaux have announced their charity partners for 2025 and 2026. They will work exclusively with four charities – Alone, […]
Vodafone top OOH advertiser in 2024
Vodafone ended 2024 as the top spending brand on out of home, PML Group’s Watch report shows. During the past year, the teleco brand more than doubled its investment in the medium and accounted for almost three per cent of all OOH display value. Its campaign activity included promoting the launch of Vodafone TV Play, […]
Evoke partners with VHI women’s run
Digital lifestyle brand Evoke has agreed a deal to become the official media partner for the VHI Women’s Mini Marathon, the largest all-female event of its kind in the world which empowers women by promoting health and wellness. Evoke is part of the DMG Media portfolio of brands. With a monthly audience of 3.6 million adults, […]
Siobhán Masterson new IAPI boss
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Siobhán Masterson as its new chief executive. She will take up the CEO role on February 17. Former commercial and marketing executive director at the RDS, she was also global senior director of external affairs and communications at Kerry Group plc and […]
Britvic acquired by Carlsberg
Danish brewer Carlsberg group has acquired Irish soft drinks maker Britvic Ireland, following its purchase of UK parent company Britvic plc for an undisclosed sum. Britvic Ireland with remain as a standalone soft drinks business, with managing director Kevin Donnelly (above) staying at the helm. The company will continue to produce and market its portfolio […]
P&G’s John Fix for Radiocentre talk
Radiocentre Ireland’s first webinar of 2025 will explain why Procter & Gamble increased its spend on audio advertising in the US. Delegates will hear from John Fix whose 27-year career at P&G spanned engineering, R&D, market research and marketing. He was one of the first executives with a role dedicated to media analytics. He managed […]
Sky releases Boyzone promo
Sky has released a trailer for its upcoming three-part documentary series, Boyzone: No Matter What. The Sky Original series will be available on Sky Documentaries and Now from February 2. The two-minute main trailer offers a glimpse at the story of one of the world’s best known boy bands, behind their success, fame, fall outs […]
Golden Bake wins Love Irish Food bus ads prize
Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
