Following a competitive pitch last year, a hybrid, built-for-brief agency comprising strategy shop Hyphen, creative studio Puffr Fish, and media agency Digital Impact was hired by the national and international marketing teams at Japanese-owned banana importer Fyffes’ to roll out a new brand platform across digital, out of home (OOH) and radio. Sharon Mooney, managing […]
Archive2025
TAM to showcase winning TV work
In a time when misinformation and algorithm-driven echo chambers are on the rise, the value of high-quality content in trusted, regulated media environments have never been more critical. At this year’s TV showcase, TAM Ireland will shine a spotlight on the winners of the TAMI Awards, brands and agencies that harnessed the medium’s strengths. A […]
Verve appoints Pring to global role
Verve The Live Agency has appointed Michael Pring as global client and development director, a newly created role designed to drive the agency’s international growth and extend client partnerships across Europe, the US, and APAC. He will work across all markets, including Verve’s operations in London, Dublin, Amsterdam and Singapore. Pring has over 25 years […]
Dunnes Stores creative for Havas
Havas Dublin has won the Dunnes Stores creative account following a competitive pitch. The business was previously handled by The Public House and prior to that Bonfire was the multiple’s lead creative agency for several years. The agency will lead the strategic and creative development of the grocery brand and oversee its advertising campaigns. Jessica Lynn, […]
Shotton to address audio conference
British behavioural scientist and Choice Factory author Richard Shotton will join anthropologist Dr Lollie Mancey and Lumen Research boss Mike Follett at Radiocentre Ireland’s Sounding Out event next month. The conference, with RTÉ Radio 1’s Drivetime co-presenter Sarah McInerney as facilitator, will discuss ad effectiveness and the future of audio. Dr Mancey will share insights […]
Kneecap’s EP highlights on TG4
TG4 brought audiences to Electric Picnic 2025 by showcasing some of Ireland’s top bands and celebrating the Irish language on the festival’s biggest stages. At the heart of the broadcast was a landmark performance by Kneecap. The punk rap band delivered a powerful gig on the main stage, which was rated as a defining moment […]
Claire Taaffe heads up Primark PR
Claire Taaffe has been promoted to corporate affairs director at Primark, which trades in Ireland as Penneys. Since joining the company as director of communications from GSK in 2020, she has built the company’s international communications and developed its reputation strategy, helping to shape and protect the brand during a period of multinational growth. In […]
PTSB backs Guaranteed Irish awards
The stage is set for another celebration of Irish enterprise as the Guaranteed Irish Business Awards 2026, sponsored by PTSB, returns for its fifth consecutive year. The awards shine a spotlight on businesses that put Ireland first. The awards will take place earlier than usual, with a gala event on Thursday, March 5 2026 at a […]
Kia reminder about clean beach drive
There’s still time to register and join over 7,000 volunteers across Ireland who have signed up already for the clean beach campaign running for three days from September 19. Supported by car maker Kia Ireland, the call-to-action is part of the International Coastal Cleanup (ICC), a global idea led by Ocean Conservancy to mark the […]
Vandermeersch to exit Mediahuis (I)
Peter Vandermeersch is to leave his post as chief executive of Mediahuis Ireland in October after three years in the role. He was publisher of the Belgian company’s Irish operations since the takeover of the former Independent News & Media (INM) in 2019. Vandermeersch’s replacement as CEO is the group’s chief content officer Sheena Pierse. […]
Claire Byrne set to rejoin Newstalk
Newstalk has confirmed that RTÉ presenter Claire Byrne will rejoin the station early next year as Pat Kenny moves to a new weekend slot with the station. Byrne, who will host a new mid-morning show on Newstalk, will be replaced on RTÉ Radio 1’s Today radio show by David McCullagh. He currently fronts the Six […]
PRII appoints Laura Wall as new CEO
The Public Relations Institute of Ireland (PRII) has appointed Laura Wall as its new chief executive. The former group director of PR and advocacy at Thinkhouse replaces Dr Martina Byrne, who recently stepped down to pursue other business interests. Wall has 16 years of agency experience across the UK and Ireland, specialising in brand and consumer […]
PwC expects €7.5bn spend by 2029
Ireland’s media, internet and entertainment industries are predicted to grow by 3.3 per cent annually over the next four years, an analysis by PricewaterhouseCooper (PwC) indicates. The consulting firm looked at internet advertising, music, radio, podcasts, newspapers, traditional TV, video on demand, video games, books and out of home (OOH) advertising. They predict an overall […]
