Vodafone ended 2024 as the top spending brand on out of home, PML Group’s Watch report shows. During the past year, the teleco brand more than doubled its investment in the medium and accounted for almost three per cent of all OOH display value. Its campaign activity included promoting the launch of Vodafone TV Play, […]
Archive2025
Evoke partners with VHI women’s run
Digital lifestyle brand Evoke has agreed a deal to become the official media partner for the VHI Women’s Mini Marathon, the largest all-female event of its kind in the world which empowers women by promoting health and wellness. Evoke is part of the DMG Media portfolio of brands. With a monthly audience of 3.6 million adults, […]
Siobhán Masterson new IAPI boss
Agency representative body the Institute of Advertising Practitioners in Ireland (IAPI) has appointed Siobhán Masterson as its new chief executive. She will take up the CEO role on February 17. Former commercial and marketing executive director at the RDS, she was also global senior director of external affairs and communications at Kerry Group plc and […]
Britvic acquired by Carlsberg
Danish brewer Carlsberg group has acquired Irish soft drinks maker Britvic Ireland, following its purchase of UK parent company Britvic plc for an undisclosed sum. Britvic Ireland with remain as a standalone soft drinks business, with managing director Kevin Donnelly (above) staying at the helm. The company will continue to produce and market its portfolio […]
P&G’s John Fix for Radiocentre talk
Radiocentre Ireland’s first webinar of 2025 will explain why Procter & Gamble increased its spend on audio advertising in the US. Delegates will hear from John Fix whose 27-year career at P&G spanned engineering, R&D, market research and marketing. He was one of the first executives with a role dedicated to media analytics. He managed […]
Sky releases Boyzone promo
Sky has released a trailer for its upcoming three-part documentary series, Boyzone: No Matter What. The Sky Original series will be available on Sky Documentaries and Now from February 2. The two-minute main trailer offers a glimpse at the story of one of the world’s best known boy bands, behind their success, fame, fall outs […]
Golden Bake wins Love Irish Food bus ads prize
Golden Bake is the winner of the 2025 Big Bus Brand Drive organised by Love Irish Food and out of home company Global in Ireland. The award is worth €90,000 in media space to the frozen bakery products company which was started in 1987. The prize consists of 120 bus SuperSides across two cycles, a […]
Brill Building makes impact at Euro show
The Brill Building was Ireland’s top agency at the EACA Impact European awards scooping the most golds for integrated marketing work. The agency’s AR Lens to Save Lives for the Marie Keating Foundation (MKF) took home three gold and one bronze and was the award show’s most honoured campaign. The launch of the Paddy Irishman […]
Aer Lingus lands in Uncommon
Aer Lingus has again appointed an agency in the UK to handle its creative work. London-based Uncommon Creative Studio (UCS) has picked up the airline’s global account. UCS, which is 51 per cent owned by French group Havas, already acts for the International Airlines Group (IAG) in handling British Airways. The agency, which was recently […]
Bauer Media acquires Clear Channel network
Out of home company Clear Channel Ireland (CCI) has been acquired by Bauer Media following a deal agreed with its parent company, Clear Channel Europe (CCE), to sell its business to the German group for $625 million. CCE has operations in the UK, Belgium, the Netherlands, Scandinavia, Finland, Estonia, Latvia, Lithuania and Poland. It is […]
Shotton to speak at TAM Long Lunch
Every day, people make lots of choices, many of them commercial. Like what toothpaste to pick? How much should I spend on a bottle of wine? Should I renew that subscription? Such choices may appear to be freely made, but psychologists have shown that subtle changes in how brands are positioned, promoted and marketed can […]
Hayes to depart Wavemaker
David Hayes has announced his resignation as chief operating officer at media agency Wavemaker and from its parent company GroupM. In a message posted on LinkedIn, Hayes said it had been a big decision for him as he had spent a large part of his working life across various roles in WPP. “If I’m being […]
AAI event to debate Trump’s impact
With the Republican Party’s presidential candidate Donald Trump returning to the White House, the Association of Advertisers in Ireland (AAI) will host a Toolkit breakfast event to assess the impact the new administration might have on the US, European and Irish economies. Economists and Marketing Multiplied authors Jim Power and Chris Johns (above) will discuss […]
