Radio ads and sponsorship revenues for commercial broadcasters were up by one per cent in 2025 to €165.6 million with digital audio spend increasing by 11.5 per cent to €8.2m, end of year results from Radiocentre Ireland indicate. The value of spot ads was put at €126.4m, which was a slight drop of 0.6 per […]
ArchiveJanuary, 2026
Tilly Heneghan’s new role at HSC
PR agency Heneghan Strategic Communications (HSC) has appointed Tilly Heneghan as senior account manager. Before joining Heneghan, she held communications roles at National Broadband Ireland, was communications manager at Voneus Broadband in England, and PR Manager at London-based Positive. She continues to be based in London. She holds a master’s in social science from UCD. Nigel […]
Vodafone offer SMEs exposure pitchside
Vodafone is canvassing for entries to this year’s Six Nations ‘See Your Business Pitchside’ competition. Irish small and medium enterprises (SMEs) are reminded to enter this year’s contest before the February 13 deadline and be in with a chance to win off-field and big screen exposure as part of the Six Nations games. Worth over […]
Allianz backs new GAA+ series
GAA+ is launching a new live studio series called The View sponsored by Allianz. The series will be available for free on GAA+, YouTube and social media channels every Monday and Friday from 1pm. Viewers will get the latest GAA news, opinion and expert analysis live from Croke Park. The show will also be available […]
IAPI launches new three-year strategy
The Institute of Advertising Practitioners in Ireland (IAPI), the representative body for creative and communications agencies, has released a new plan entitled ‘Unlocking Impact’ at an industry leadership event. The three-year strategy is intended to reposition the institute as a more outward-facing, influential and resilient entity. The strategy is aimed at addressing adland’s increasingly complex […]
Publicis adds ESB group’s digital
Publicis Dublin has been appointed digital agency for ESB and Electric Ireland following a competitive pitch process. Having been awarded the above the line (ATL) business for both brands in 2024, the expanded remit will see the agency lead digital, social, content and performance activity across ESB and Electric Ireland. The appointment builds on the agency’s […]
Vodafone again calls on OOH for impact
For the second year running, Vodafone achieved impact as the biggest spending brand on out of home (OOH) media, the annual OOH tracking study by PML shows. Activations included multi-format and environment campaigns for mobile and broadband, promotion of ‘A Stranger’s Tale’ audiobook and support for the Ireland rugby team. Diageo and Unilever held position […]
Weekly shop most split cost – Bunq
The traditional weekly shop has officially overtaken dining out and travel as the primary driver of shared spending in Ireland, a tracking survey by payment app Bunq indicates. The Wrapped 2025 report reveals that shared expenses in Ireland hit €31.4 million last year. Irish consumers lead Europe in splitting grocery bills, representing a quarter of […]
Bay appoints Kelly as programme boss
Bay Broadcasting has announced the appointment of Dave Kelly as group programme director. He will be in charge of content across the group’s radio portfolio, including Ireland’s Classic Hits Radio, Radio Nova, Galway Bay FM, and Sunshine 106.8. Kelly joined Bay in 2021, primarily working with Radio Nova and Classic Hits Radio. Prior to that, he […]
Energia’s Geoff Codd new AAI president
The Association of Advertisers in Ireland (AAI), the national advocacy group representing the interests of Irish advertisers, has appointed Geoff Codd, marketing director at Energia, as its new president. Jennifer Power, media lead for the UK & Ireland at McDonald’s, is the new vice-president. Codd takes up the role for a two-year term. Codd has […]
Taylor boosts Lidl’s new LGFA deal
Lidl Ireland and the Ladies Gaelic Football Association (LGFA) launched this year’s Lidl National Football League season in Croke Park with world champion boxer Katie Taylor putting her weight behind a new campaign to showcase the skill, quality and excitement of the game with a slogan proclaiming that ‘Greatness Deserves to be Seen’. After a […]
Woods to host Q102’s afternoons
Laura Woods is set to take the helm of a new afternoon show on Dublin’s Q102 called The Home Stretch. As and from February 9th, Woods will present the magazine show with music, humour and chat to the fore. The new show forms part of the station’s revamped schedule. The line-up kicks off at 7am […]
Aldi looks to Pablo for new message
‘It’s not complicated’. That’s the line from German discounter Aldi as it tries to strip back the noise in a new campaign created by UK agency Pablo. Aldi hit the reset button by reminding Irish consumers that the best value doesn’t need to be complex, returning to the brand’s central promise of “straightforward, great food […]
