VoxComm, the global voice of agencies, has issued new guidance designed to help agencies ensure they are properly rewarded for helping brands grow in an AI-driven market. ‘Redesigning the Agency Value Model’ outlines why pricing changes alone are no longer enough and recommends that agencies adopt other offerings as AI cuts revenue by reducing hours […]
ArchiveMarch, 2026
Vodafone announces Pitchside winners
Vodafone has announced Thomp2 Socks and House of Hofu as the winners of the Six Nations ‘See Your Business Pitchside’ competition. Worth over €25,000 in advertising value, it will provide both family-founded SMEs, with exposure for their brands pitchside on digital screens at the Aviva Stadium during Ireland’s final two Six Nations matches. House of […]
PRCA elects new board of directors
The Public Relations Consultants Association (PRCA) has appointed a new board of directors that includes Sonia Harris Pope, Harris PR; Niamh Hopkins, Legacy Communications and Martyn Rosney of Reputation Inc. Chair Martina Quinn of Alice PR, Justin Bowers of Keating and Susie Horgan of Springboard Communications have stepped down. Impact The new board members will […]
