The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new vice-president. Balsamo serves as head of alcohol policy and public affairs for Ireland at the British drinks giant Diageo and was previously the company’s head of the EU internal market in Brussels.
In her current role with Diageo, Balsamo focuses on alcohol regulation and drives the development of responsible drinking initiatives while also overseeing marketing compliance. Before joining Diageo, she worked in Brussels and Zurich with the global communications agency Kreab and as a public policy advisor with financial services firm UBS.
She holds a bachelor degree in Chinese language and civilisation and a master’s degree in social science and economics. She takes up her new AAI role after serving as a board member of the body since 2017. Her appointment follows that of Derek Liddy, head of digital marketing at Aer Lingus, to the role of president, and completes the AAI’s new leadership team.
