The Association of Advertisers in Ireland (AAI) has lined up two executives from Nielsen and Millward Brown in the UK to discuss media mix modelling, long term brand equity and the right roles for each media as part of the final instalment in its Tuesdays Nuts & Bolts of Advertising Toolkit series on measuring return on marketing investment (ROMI).
The breakfast in Core Media on October 21 will begin by focusing on media mix modelling, long term brand equity and go on to explore the roles different channels play.
The talk by Millward Brown’s Vincent Blaney (pictured) is entitled ‘The long and the short of it’. Nicola Clarke from Nielsen will discuss how “digital is selling more soap than it gets credit for” and how a study by seven major FMCG companies, joined by Nielsen, Facebook and Google, appears to prove it.
For CV details on the two speakers, click on
