Core has rolled out a new TV ad for Premier Lotteries Ireland’s National Lottery called ‘Dreams Can Come True.’ It tells the story of golfer Taidgh, who, it turns out, is not so gifted at the sport. Undeterred, he continues to play the game he so loves and one day takes a shot which, following a bizarre chain of events, gives him a spectacular hole-in-one.
As the voice-over says, “dreams can come true. They certainly did for 30 new lottery millionaires last year.” Paul Dervan, chief marketing officer, National Lottery, said his team worked closely with Core across creative, strategy and media to create the campaign. He added that it has “a feel of the many classic ads you’d expect from the National Lottery”.
Verdict: A beautifully crafted ad that conjures up all the fun and games consumers associate with buying a lottery ticket. The direction and casting works to a tee. The use of Elvis Presley’s ‘All I Can Dream’ is inspired. Great to see a National Lottery ad win the jackpot again – MC
Credits
Advertiser: Premier Lotteries Ireland – National Lottery
Client team: Paul Dervan, Michael Hayes, Maebh Gleeson, Joan Hallinan
Agency: Core
Executive creative director: Liam Wielopolski
Creative director: Mike Garner
Copywriter: Eoin O’Brien
Art director: Paddy Geraghty
Agency producer: Fiona McGarry
Production company: Arrow Films
Producer: Anne-Marie Curran
Director: Damien O’Donnell
Editor: Jake Walshe
VFX: Allen Sillery
Media agency: Starcom
Client service: Geoff McGrath, Orla Reaper-Reynolds
Strategy: Andy Pierce, Shane Doyle
