Advertising network Adforce.com has agreed a three-year contract with the California Newspaper Publishers Association (CNPA) to provide digital ad services for CNPA members. It is the second of two US deals for the Irish group headed by Colm Grealy (pictured), following a similar deal agreed with the New York Press Service (NYPS) in February.
The financial terms of the deal were not disclosed.
CNPA was launched in 1888 and has over 1,300 daily, weekly and student newspaper titles. The three-year deal with Adforce.com will provide a single point-of-purchase for brands and advertisers on the west coast, with consumer targeting by location, device and time of day. CNPA members can generate extra income from their mobile and web content.
Adforce.com handles campaigns for brands in the US and Europe. As well as targeting advertisers, publisher use Adforce.com’s media planning, creative services, campaign management, reporting and analytics. Grealy headed up Ireland’s first commercial online operator, Ireland On-Line (IOL), and also founded Online.ie and IrishAbroad.com.
Other Adforce.com clients include Landmark Media, Vice.com, Goal.com, IMDb, Amazon, Communicorp, Triton Digital, Premierleague.com, TuneIn and RTE Radio.
