Following its recent rebrand to An Post Insurance, An Post’s insurer subsidiary has released a new identity and messaging with a national advertising campaign. Over the next five weeks, one new 30-second and two new 20-second TV commercials will air on RTE, TV3, Sky and select VoD channels. Created by JWT Folk, the campaign theme is ‘Human About Insurance’ .
The ads highlight the frustrations many Irish drivers and homeowners experience with their current providers and ultimately show how An Post Insurance offers “better, more relatable, customer experiences”. The campaign has a strong cinematic sense thanks to the drama, humour and resolution depicted in the ads’ storylines.
In one scene, a businessman is seen stranded with a broken-down car at the side of the road in the middle of nowhere. In another, a homeowner sits in her suburban kitchen losing patience with all the options and quotes showing up on her laptop. A call to a friendly, professional support expert soon remedies their problems.
Shot on location in Wicklow, the ads were produced by Butter. They were directed by Lorcan Finnegan, a noted filmmaker and photographer, made Vivarium, starring Oscar nominee Jesse Eisenberg, debuted to much acclaim during critic’s week at this year’s Cannes Film Festival. JWT Folk worked to An Post Insurance’s head of marketing, Gary Finnerty.
An Post Insurance is 20 years in business with over 170,000 policy holders, 330,000 individual customers on named policies, 160 plus staff members and 25 retail outlets nationwide. The company offers car, home, life, travel and pet insurance, along with other support services through its call centre in Athlone, 25 branches and post offices.
