MARKET IN RUDER HEALTH
LIAM GASKIN ON SPONSORSHIP PROSPECTS FOR THE YEAR AHEAD

Each New Year we look at how the sponsorship industry is going to pan out and although some research would suggest that sports could see a slight decline, broadcast appears to be on the up. A number of factors will dictate how the industry fares this year, not the least of which will be increasing consumer confidence being turned into increased spend.

Most broadcast deals are commanding higher prices, as they now come as multi-platform offerings with online, podcast and social media. RT