John Fanning endorses Barry’s Tea ads for suggesting that a move to rural Ireland may go some way to unleashing people’s creative potential Recent articles by columnist David McWilliams in The Irish Times have forecast another nail in the coffin of long-term marketing communications for brand building. In March of last year, he wrote […]
Articles Archive
Green claims come under closer scrutiny
Stephen Wynne-Jones on why 2025 may well be a turning point for many businesses, as a broadening array of regulatory requirements, including the Corporate Sustainability Reporting Directive (CRSD), Corporate Sustainability Due Diligence Directive (CSDDD) and EU Deforestation Regulation (EUDR) mean that it’s ‘put up or shut up’ time for firms seeking to embrace a more […]
20 Qs: Loretta Dignam, The Menopause Hub
Loretta Dignam worked in marketing roles at Mars, Diageo, Kerry Group and with Jacob Fruitfield. She won Marketer of the Year in 2011 and was a runner-up in 2022. During her term serving on the board of the Abbey Theatre she chaired their gender equality committee. Her personal experience of menopause drove her to help […]
Barry’s Tea ‘Trainset’ still going 30 years on
Barry Dooley recounts the story behind the making of the much-loved Barry’s Tea Christmas radio ad created by the doyenne of Irish copywriters, the late Catherine Donnelly, at Irish International. The following script was first shared with the congregation attending his agency colleague’s remembrance event which was held in the Project Arts Centre in Dublin […]
An Irish celebration like no other
By Richard Tierney, chief executive of the St Patrick’s Festival Autumn is associated with the crinkling of leaves, fading light, and brand sponsorship strategies. It’s a time when new and ambitious partnerships are conceived and explored. As we look to 2025, I have the privilege of helping to shape the four-day, world-class […]
Fanning’s take on two new books
John Fanning reviews two recently published books on marketing communications – Contemporary Issues in Marketing and Consumer Behaviour by Elizabeth Parsons, Pauline Maclaran, Andreas Chatzidakis, Rachel Ashman and Advertising Account Planning by Larry D Kelley, Sarah Turnbull, Donald W Jugenheimer, both of which are published by Routledge. Does anyone read books on marketing communications […]
Cullen’s book about Oz adventures
Marketing.ie editor Michael Cullen’s book about his time living in Australia in the late 1980s is now available on Amazon. Echoes From Down Under is an Irishman’s collection of stories and anecdotes from his days working as a journalist in Western Australia and the Northern Territory. Tales of friendship, adventure, joy, and tragedy. The author […]
Irish people question advertising’s role
Research shows that 77 per cent of Irish people believe that the advertising industry should help people lead healthy, sustainable lives while at the same time 45 per cent agree that the world would be better off without advertising in its current form. The Ipsos B&A study, entitled Good Life 2030 Ireland, indicates that one […]
Dentsu says most Irish plan holidays
In Dentsu’s latest Pulse study, 1,000 Irish adults were asked about their holiday intentions for this year. The report found that nearly three-quarters of adults are planning to go on holidays in the coming months, with one in three having already decided on their destination in March. Although most consumers have made, or intend to […]
IAPI publishes Effie winners’ studies
The Institute of Advertising Practitioners in Ireland (IAPI) has published a second collection of Effie Award winning case studies showing the best of creative effectiveness in the Irish market. Some information and results have been redacted for confidentiality reasons. IAPI joined the Effie network in 2019, to help expand Irish creative and marketing effectiveness onto […]
Hartley new Google boss in Ireland
Google has announced the appointment of Vanessa Hartley with the group’s current vice-president of EMEA sales taking on the top executive role in Ireland with immediate effect. The appointment comes just weeks after outgoing Irish boss Adaire Fox-Martin said she was leaving the company. Hartley has worked with Google Ireland since 2014 and has held […]
Cullen writes about his days in Australia
Marketing.ie editor Michael Cullen will soon publish a book about his time living in Australia in the late 1980s. Echoes from Down Under is an Irishman’s collection of stories and anecdotes from his days working as a journalist in Western Australia and the Northern Territory. Tales of friendship, adventure, joy, and tragedy. The author recounts […]
Moran on driving adland’s potential
As I begin my term as president of the Institute of Advertising Practitioners in Ireland (IAPI), I’d like to set out my focus for the next two years. While it will be challenging, IAPI aims to use what we have learned from the successes of other creative sectors and advocate for increased government recognition and […]
