Harnessing media power John Fanningn a valuable new book on how to maximise the new mediascape We are now so dependent on communicating through email, acquiring information through the internet and blathering on social media networks that we quickly forget how recent all these developments are; emails only became common less then 15 years ago. […]
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A new path to brand affinity?
James MacCarthy-Morrogh on how marketers can best leverage mobile advertising for their brands
