Work from over 24 countries was celebrated at the 49th Kinsale Sharks International Advertising Festival. Jury member Chacho Puebla, who is executive creative director and partner of Lola/Lowe Madrid, said the work was the finest seen in the world this year.

Among the big winners were BBDO New York, Leo Burnett Worldwide, Euro RSCG, Wieden & Kennedy, Saatchi UK, and AMV BBDO. ITV and Fox TV, Aardman Animation, BDA Creative, Chellomedia, Rushes, Publicis Conseil, Axis animation and RKCR Y&R.

The festival’s inaugural design awards went to The Chase UK, Arc Worldwide, Havas, Coy Communications and Leo Burnett Toronto. BBDO New York was voted agency of the year and BBDO network of the year. Wieden + Kennedy Amsterdam won the grand prix for their Nike spot, Write the Future. Andreas Roth was named best new international film director.

Agencies Boys and Girls, Chemistry, DDFH&B-JWT, Irish International, Leo Burnett, Ogilvy, QMP Publicis and Rothco were Irish winners, along with production houses Windmill Lane and Blinder. Vincent Gallagher was named best new Irish film director.

Driving Force Damien McLoughlin, professor of marketing, UCD Smurfit Graduate School, presented Tim Griffiths, OMD, with a gold for the Renault Scrappage scheme media campaign.

For the first time ever, media campaigns were honoured at the Sharks and six gold awards went to Irish agencies. Starcom won two golds, one for SuperValu and another for the National Lottery’s EuroMillions. Carat won gold for Kellogg’s Field of Dreams, OMD for Renault Scrappage, Mediacom for Audi A1 and Vizeum for Powers Whiskey.

Next year’s Sharks festival will be the award show’s 50^th anniversary. Festival organiser Tanya Cawley said various major events are planned and a number of special guests will attend. Overseas media agencies will be invited to enter campaigns for the first time.

MEDIAEXCELLENCE AWARDS

Integrated media strategy €100,000

Bronze – Mindshare for HB
Bronze – PHD for DiscoverIreland
Silver – Starcom forSuperValu
Gold – Carat for Kellogg’sField of Dreams

Integrated media strategy budget €100,000

Gold – Mediacom for AudiA1

Return on investment
Gold – OMD for RenaultScrappage

Innovative media strategy and usage

Silver – Mindshare forHeineken
Silver – Carat for No Nonsense Insurance
Gold – Starcom forSuperValu

Best use of a single medium
Silver – Starcom forCentra
Gold – Vizeum for PowersWhiskey

Best use of earned media
Silver – Starcom forCentra
Gold – Starcom forEuroMillions

Patriot Frames The big Irish winner at the Sharks was TG4’s Seven Signatures print work by Publicis QMP. The ads, saluted at the National Newspapers of Ireland (NNI) awards, won two golds, a silver and two bronze in Kinsale. BBDO was the big international winner.

PROMOAWARDS

Best drama

Gold – Fox TV for TrueBlood Season 3

Best sport

Silver – Chellomedia forGasoline – Mei Highlights

Best entertainment
Silver – ITV for The OnlyWay is Essex
Silver – Fox TV forArrested Development
Silver – Fox TV forMichael Jackson & Bubbles – The Untold Story
Silver – Fox TV for TheWalking Dead Season 2

Best film
Silver – Rushes for BedlamPromo

Best current affairs
Gold – Fox TV for 9/11Week

Best graphics
Silver – Chellomedia forThe Evil Number
Silver– Fox TV for TheWalking Dead Season 2
Silver – Chellomedia forSport1 Social Network – Oktober Highlights
Gold – Fox TV for 9/11Week
Gold – Chellomedia forGame Play – December Highlights

Best use of sound
Gold – Fox TV for 9/11Week

Best direction

Silver – Chellomedia forPiet Zoomers & Sport 1
Silver – JumperProductions for Where Life Sounds Better

Best editing
Silver – Chellomedia forSummer Holiday
Silver – Fox TV – TrueBlood Season 3
Silver – BBC for House ofthe Year

Best script
Gold – BDA Creative forDiscovery World Brand Spot

Best campaign
Silver – Fox TV forMichael Jackson & Bubbles – The Untold Story
Gold – Fox TV for 9/11Week
Gold – TG4 for Seachtar naC