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Articles Archive
A fiery hustler
A fiery hustler Michael Cullen profiles Sir Alan Sugar, the Hackney barrow-boy made good It should be interesting to watch guests' body language when Sir Alan Sugar walks up to the podium at the Marketing Society Christmas lunch in early December. Will the festive banquet take on the atmosphere of a school assembly awaiting instructions […]
Figuring out speech
Figuring out speech Colm Carey reviews a book on how marketing metaphors actually translate The metaphors we use when talking reveal much in how we relate to the world around us. By listening to the way people speak about their needs and the products and brands they use, we can identify deep insights which help […]
Crap, TV3 and Dev
Crap, TV3 and Dev Frank Corr kicks off a new column in which he takes a whimsical glance at Irish media Irish Times columnist Michael Parsons has a talent for hackle-raising. Already this year, he has demanded that “the unworkable European Parliament” be shut down. He then encouraged readers to look for their art in […]
No more shamrocks?
No more shamrocks? Pat Kinsley explores the changing face of Irish identity What does it mean to be Irish? With Ireland's recent rejection of the European Union's Lisbon Treaty and the death of our much vaunted Celtic Tiger, this is a question that is harder and harder to answer. Are we in danger of losing […]
Line Calls
Stand and deliver Tony Philpott explains his anti-credo for the boasts put forward by famous drinks brands I don't believe Guinness is alive inside. I don't believe there is a Coke side of life. I don't believe Jameson is seriously playful. What I do believe is that it took months of work, planning and eviscerating […]
Sporting Chance
Game for action Kathy O'Meara on why the starter gun must fire on a proper funding plan for Irish sports At the Beijing Olympic the dearth of sponsor billboards in the Birds Nest stadium was palpable. After the disaster of Atlanta '96, when billboards virtually destroyed the city, the Olympic image and ideals reasserted themselves […]
Of Ethnic Interest
Out of Africa Hugh Oram outlines the origins of Xclusive, Ireland's only African lifestyle magazine Publishing for the ethnic market in Ireland can be challenging and difficult at the best of times. But few would have a better idea of how to cope than Peter Anny-Nzekwue, publisher and editor-in-chief of Xclusive magazine, produced in Mulhuddart. […]
Much in Mind
Where's value in best laid plans? Agency executives explain to Michael Cullen the whys and wherefores of planning For years, strategic planning in Ireland was a discipline applied to ‘special' or large-scale clients and to ‘special' or large scale projects, including new business pitches. Diane Tangney, head of strategic planning, Cawley Nea\TBWA says planning is […]
Game of chance
Playing with dreams National Lottery director Dermot Griffin is targeting a new generation of players with a rebrand. He spoke with Michael Cullen aboutpeople's love of scratching It has been said that you are 750 times more likely to die as a result of an asteroid impact than to win the lottery. Admittedly, the man […]
Measuring Up
In true measure Colm Carey on why marketers ought to put advertising measurement in perspective Some of the hottest debates in adland are based around evaluating the success or otherwise of an ad. There is an industry built around measuring advertising effectiveness and lots of money is spent searching for the holy grail of sure […]
Great Ads
Tome to behold John Fanning casts a critical eye over the latest campaigns collection relating the power of ads The UK's IPA Effectiveness Awards competition is now almost 30 years old and has been widely praised and much imitated, including the IAPI AdFx. This year's publication of winners for 2007 is the 16th book of […]
Less Money
Some use of brakes Kathy O'Meara considers how seriously we should be taking the talk of a downturn in the economy A new phrase has entered the vernacular and the Oxford dictionary. Credit crunch is a line bandied about with what we are led to believe has such relentless authority one should assume we understood […]
