Game for action Kathy O'Meara on why the starter gun must fire on a proper funding plan for Irish sports At the Beijing Olympic the dearth of sponsor billboards in the Birds Nest stadium was palpable. After the disaster of Atlanta '96, when billboards virtually destroyed the city, the Olympic image and ideals reasserted themselves […]
Articles Archive
Of Ethnic Interest
Out of Africa Hugh Oram outlines the origins of Xclusive, Ireland's only African lifestyle magazine Publishing for the ethnic market in Ireland can be challenging and difficult at the best of times. But few would have a better idea of how to cope than Peter Anny-Nzekwue, publisher and editor-in-chief of Xclusive magazine, produced in Mulhuddart. […]
Much in Mind
Where's value in best laid plans? Agency executives explain to Michael Cullen the whys and wherefores of planning For years, strategic planning in Ireland was a discipline applied to ‘special' or large-scale clients and to ‘special' or large scale projects, including new business pitches. Diane Tangney, head of strategic planning, Cawley Nea\TBWA says planning is […]
Game of chance
Playing with dreams National Lottery director Dermot Griffin is targeting a new generation of players with a rebrand. He spoke with Michael Cullen aboutpeople's love of scratching It has been said that you are 750 times more likely to die as a result of an asteroid impact than to win the lottery. Admittedly, the man […]
Measuring Up
In true measure Colm Carey on why marketers ought to put advertising measurement in perspective Some of the hottest debates in adland are based around evaluating the success or otherwise of an ad. There is an industry built around measuring advertising effectiveness and lots of money is spent searching for the holy grail of sure […]
Great Ads
Tome to behold John Fanning casts a critical eye over the latest campaigns collection relating the power of ads The UK's IPA Effectiveness Awards competition is now almost 30 years old and has been widely praised and much imitated, including the IAPI AdFx. This year's publication of winners for 2007 is the 16th book of […]
Less Money
Some use of brakes Kathy O'Meara considers how seriously we should be taking the talk of a downturn in the economy A new phrase has entered the vernacular and the Oxford dictionary. Credit crunch is a line bandied about with what we are led to believe has such relentless authority one should assume we understood […]
Safety Messages
Safety messages David Lyle and Julie Anne Bailie explain the rationale behind the awarding-winning road safety campaigns Research shows that the road safety TV ads are one of the top three most influential factors in reducing road carnage, alongside Garda enforcement and new road traffic laws. Advertising never works on its own but is designed […]
Ads under attack
Ads under attack John Fanning questions the argument made by author Oliver James that advertising is a bad influence on society Oliver James is a British clinical psychologist, the author of a number of popular books on the subject and a TV presenter, newspaper columnist and general man about the media when any subject you […]
Brand Obama
A political phenomenon Barack Obama has emerged not just as the Democratic nominee for US president but as an icon of 21st century brand management, writes Richard Delevan Normally the truly hip denizens of adland heap scorn on political campaigns and their ham-fisted marketing tactics – and with good reason. Normally those tactics are pantomime […]
Search becomes intensive
Search becomes intensive Ailing McMahon reports from a major international search marketing seminar Irish internet users are increasingly turning to search engines to find information as their first point of call with this number rising by 35 per cent over the past year, industry figures indicate. An online survey of 500 users showed that 83 […]
Recalling Times past
Recalling Times past Hugh Oram casts an eye over a new book which recounts events at The Irish Times Few readers care how their newspaper is produced, as long as it turns up every morning without fail. Yet the inside story of any newspaper – its history, its intrigues, its ups and downs and its […]
