Safety messages David Lyle and Julie Anne Bailie explain the rationale behind the awarding-winning road safety campaigns Research shows that the road safety TV ads are one of the top three most influential factors in reducing road carnage, alongside Garda enforcement and new road traffic laws. Advertising never works on its own but is designed […]
Articles Archive
Ads under attack
Ads under attack John Fanning questions the argument made by author Oliver James that advertising is a bad influence on society Oliver James is a British clinical psychologist, the author of a number of popular books on the subject and a TV presenter, newspaper columnist and general man about the media when any subject you […]
Brand Obama
A political phenomenon Barack Obama has emerged not just as the Democratic nominee for US president but as an icon of 21st century brand management, writes Richard Delevan Normally the truly hip denizens of adland heap scorn on political campaigns and their ham-fisted marketing tactics – and with good reason. Normally those tactics are pantomime […]
Search becomes intensive
Search becomes intensive Ailing McMahon reports from a major international search marketing seminar Irish internet users are increasingly turning to search engines to find information as their first point of call with this number rising by 35 per cent over the past year, industry figures indicate. An online survey of 500 users showed that 83 […]
Recalling Times past
Recalling Times past Hugh Oram casts an eye over a new book which recounts events at The Irish Times Few readers care how their newspaper is produced, as long as it turns up every morning without fail. Yet the inside story of any newspaper – its history, its intrigues, its ups and downs and its […]
Radio Advertising
RADIO ADVERTISING… ARE THINGS REALLY AS BAD AS THEY LOOK? This month, Stay Thoughts steps warily into the ‘garbage radio ads' controversy sparked by comments made by Alan Cox of Publicis Groupe Media, at the Independent Broadcasters of Ireland seminar held recently. The column begins badly. In suggesting I might add my tuppence worth on […]
Teaming with ideas
Teaming with ideas Getting to the core of the enigma that is Rothco, an agency which rejoices in keeping a low profile, is fraught with fear. But directors Paul Hughes and Patrick Hickey went on the record – well, to a point. Michael Cullen relates the collective responsibilities. Ask any two people in adland what […]
Getting to grips with promotions
Kieran Killeen reviews a book which claims to document what makes sales promotions work
Let stadia buyers beware
Johnny O’Shea explains why caveat emptor really applies to sports venue naming rights
Emperor devoid of protective garments
Graham Nolan on why adland must abandon pretence by dumping wasteful gobbledygook
Shopping for viewers
Whether they be buyers or browsers, TV3 wants more viewers. David McRedmond speaks to Michael Cullen about the cut and thrust as TV3 re-builds its schedule
Marketers by nature
Marketers by nature Val Quinn on women's attraction to marketing and why they tend to perform well If you look at business generally in Ireland it is no surprise that women have come to the fore in recent years. What with the way the Irish economy has developed, people need a double income to allow […]
