RADIO ADVERTISING… ARE THINGS REALLY AS BAD AS THEY LOOK? This month, Stay Thoughts steps warily into the ‘garbage radio ads' controversy sparked by comments made by Alan Cox of Publicis Groupe Media, at the Independent Broadcasters of Ireland seminar held recently. The column begins badly. In suggesting I might add my tuppence worth on […]
Articles Archive
Teaming with ideas
Teaming with ideas Getting to the core of the enigma that is Rothco, an agency which rejoices in keeping a low profile, is fraught with fear. But directors Paul Hughes and Patrick Hickey went on the record – well, to a point. Michael Cullen relates the collective responsibilities. Ask any two people in adland what […]
Getting to grips with promotions
Kieran Killeen reviews a book which claims to document what makes sales promotions work
Let stadia buyers beware
Johnny O’Shea explains why caveat emptor really applies to sports venue naming rights
Emperor devoid of protective garments
Graham Nolan on why adland must abandon pretence by dumping wasteful gobbledygook
Shopping for viewers
Whether they be buyers or browsers, TV3 wants more viewers. David McRedmond speaks to Michael Cullen about the cut and thrust as TV3 re-builds its schedule
Marketers by nature
Marketers by nature Val Quinn on women's attraction to marketing and why they tend to perform well If you look at business generally in Ireland it is no surprise that women have come to the fore in recent years. What with the way the Irish economy has developed, people need a double income to allow […]
From paper to pixels
From paper to pixels As the newspaper groups release their latest readership figures, Hugh Oram asks how long will it be before readers will be getting all their news and features online? Is the end in sight for traditional newspapers using newsprint? Does a new dawn await the industry as it moves to a web-based […]
Tapping into male trends
Tapping into male trends Men have finally discovered shopping and as a new book about marketing to men reveals they are becoming serious consumers. John Fanning gives his verdict on Branded Male Professor Henry Higgins in My Fair Lady famously declared “why can't a woman be more like a man?”. Nowadays, men are being told […]
More than a hit logo
More than a logo Colm O Riagain notes that the days of merely strategically placing the music sponsor's brand at the back of the stage are well and truly exhausted Music sponsorship in Ireland is on its way to saturation point as more and more brands create through-the-line campaigns that aim to hit the right […]
DAWN RUN
Wake up read for commuters Michael Cullen asked Metro managing director Lee Thompson to explain how the free newspaper has helped change the reading habits of Dublin commuters Like pursuers of the Scarlet Pimpernel, they seek them there. There being the Dart stations, Luas stops and Dublin Bus queues where commuters congregate early each morning […]
TIES REQUIRED
Ties Required? Blurring of boundaries on sponsorships does RTE no favours Film director and former ad agency executive Alan Parker claims you could always tell the ads from the programmes on TV because the ads were so much the better of the two. It’s not so easy nowadays, as boundaries become increasingly blurred. It’s possible […]
FLAWED STRATEGY
Spreading Democracy Roisin Keown on how George Bush's grand plan to export democracy failed the four Ps George W Bush, recent heir to the family business, had a grand expansion plan. As the 43rd US president, he would export democracy to a new territory. Iraq. His brand of democracy would have a new name, to […]
