John Gibbons explains why the market was crying out for proper monitoring of our hospitals
Articles Archive
Rediscovering mojo
Stuart McLaughlin on why business and the arts should combine to unearth a new magic
Homing in on business women
Homing in on business women Hugh Oram profiles Rosemary Delaney, publisher of Women Mean Business magazine When Rosemary Delaney launched her Women Mean Business (WMB) glossy magazine 18 months ago, it was the culmination of a long-held dream to own her own publishing property. Delaney had been in the media business for almost 20 years, […]
Content to go online
Michael Gaynor looks at how a pull-driven policy gives marketers most rewards online
STEPPING RIGHT
Lean and keen RTE host Ryan Tubridy talks to Michael Cullen about where he's at, his views on media and current issues and why he’s happy that his shows are taking off in a big way Your typical working day? From the alarm clock on, it’s 6.45am call to arms. I’m at my desk at […]
WELCOMING HAND
Destination branding Gary Joyce offers a strategic lever for Ireland's tourism growth Destination branding has become the flavour of the season and nowadays every country, region and even city and county feels naked without its own destination brand. Like all such flavours it is in danger of promising more than it can deliver. A brand […]
FUTURE FOR FOOD?
Future for food? Current challenges facing food marketers like wrestling with a boa constrictor. An interesting exercise to determine the challenges facing Irish food and drink companies from the “gate to the plate” was undertaken by the Marketing Society. Researchers Cathy Winston, David Fanning and David Cullen interviewed 15 marketing directors, eight senior communicators and […]
Walking On Water?
Media's new manifesto Much has been made about how media is the new creative, the real force behind effective advertising. Michael Cullen asked some of Carat’s lead team to explain AGENCIES MUST EMBRACE CHANGE: CIARAN CUNNINGHAM “Agencies are at a crossroads where media agencies can move to the top of the client advisor food chain. […]
