Shift Happens James Dunne on why changes on the digital front are nudging people to click ahead Digital? Everyone, from clients to agencies are scrambling to get a grip on how it will impact on their brands and businesses. As hype goes, nothing excites scares, motivates and just plain confuses marketers and agencies more than […]
Articles Archive
INTANGIBLE TEENS
Intangible Teens Kathy O’Meara looks at the teen market, a valued group of consumers so hard to influence they make the Scarlet Pimpernel appear more ubiquitous than David Beckham Intangible, impervious, intransigent – positively incorporeal, getting a marketing message to today’s elusive 15-24 age group requires a skill set of Leviathan complexity. Some marketers are […]
Tyranny of choice
Kathy O’Meara on why our crowded mediascape is making things tough for the best of sellers
Operation health inspection
John Gibbons explains why the market was crying out for proper monitoring of our hospitals
Rediscovering mojo
Stuart McLaughlin on why business and the arts should combine to unearth a new magic
Homing in on business women
Homing in on business women Hugh Oram profiles Rosemary Delaney, publisher of Women Mean Business magazine When Rosemary Delaney launched her Women Mean Business (WMB) glossy magazine 18 months ago, it was the culmination of a long-held dream to own her own publishing property. Delaney had been in the media business for almost 20 years, […]
Content to go online
Michael Gaynor looks at how a pull-driven policy gives marketers most rewards online
STEPPING RIGHT
Lean and keen RTE host Ryan Tubridy talks to Michael Cullen about where he's at, his views on media and current issues and why he’s happy that his shows are taking off in a big way Your typical working day? From the alarm clock on, it’s 6.45am call to arms. I’m at my desk at […]
