Homing in on business women Hugh Oram profiles Rosemary Delaney, publisher of Women Mean Business magazine When Rosemary Delaney launched her Women Mean Business (WMB) glossy magazine 18 months ago, it was the culmination of a long-held dream to own her own publishing property. Delaney had been in the media business for almost 20 years, […]
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Michael Gaynor looks at how a pull-driven policy gives marketers most rewards online
STEPPING RIGHT
Lean and keen RTE host Ryan Tubridy talks to Michael Cullen about where he's at, his views on media and current issues and why he’s happy that his shows are taking off in a big way Your typical working day? From the alarm clock on, it’s 6.45am call to arms. I’m at my desk at […]
WELCOMING HAND
Destination branding Gary Joyce offers a strategic lever for Ireland's tourism growth Destination branding has become the flavour of the season and nowadays every country, region and even city and county feels naked without its own destination brand. Like all such flavours it is in danger of promising more than it can deliver. A brand […]
FUTURE FOR FOOD?
Future for food? Current challenges facing food marketers like wrestling with a boa constrictor. An interesting exercise to determine the challenges facing Irish food and drink companies from the “gate to the plate” was undertaken by the Marketing Society. Researchers Cathy Winston, David Fanning and David Cullen interviewed 15 marketing directors, eight senior communicators and […]
Walking On Water?
Media's new manifesto Much has been made about how media is the new creative, the real force behind effective advertising. Michael Cullen asked some of Carat’s lead team to explain AGENCIES MUST EMBRACE CHANGE: CIARAN CUNNINGHAM “Agencies are at a crossroads where media agencies can move to the top of the client advisor food chain. […]
Quay Plans
Place settings Loretta Lambkin explains the strategy behind the task of making the Docklands a lively spot. Marketing a place comes with all the same challenges as product marketing and the usual principles can be applied including brand essence, insight development and so on. What makes it more difficult in the Docklands particularly is that […]
Suprise Attacks
Taking consumers by surprise Jane McDaid explains the merits of using guerrilla marketing to create a buzz for brands For guardians of youth brands, the aim is to devise ideas that get talked about and create a buzz. To communicate brand messages in an interesting, unconventional and surprising way is the big ask. To do […]
Logan’s Run
What makes a PR winner? Ita Gibney explains the strategy behind the award-winning campaign for the launch of McDonald’s Eurosaver ad campaign. Gibney Communications was recently awarded the Public Relations Consultants Association (PRCA) best integrated campaign for 2007. The award was for the launch of McDonald’s Eurosaver Menu ad campaign featuring Ireland’s three-time Eurovision winner […]
Fully Charged
Upwardly Mobile Michael Cullen talks mobile to Susan Branchflower, head of marketing at Hutchinson 3G Ireland. Some people might question why a leading mobile operator should need to work from a sprawling site which gives the Dublin night sky a blaze of light. They find it puzzling that a company which promotes the concept of […]
Summer Love
What makes you hot this summer? Stray Thoughts talks about the techno-sexual generation and other seasonal matters. The New York Times informed us that the latest fragrance from Calvin Klein is targeted at what the label-conscious company identifies as the ‘techno-sexual’ generation. We are not at all certain what it is those of a techno-sexual […]
Hyper Reality
Hyper reality in action Dr Margaret-Anne Lawlor takes a reality check on the Second Life phenomenon Postmodernism is a compelling but unfathomable term. Its influence has been felt in art, architecture and fashion, yet its meaning can be hard to exact. In marketing, the postmodern consumer is providing both opportunities and challenges as many of […]
