Place settings Loretta Lambkin explains the strategy behind the task of making the Docklands a lively spot. Marketing a place comes with all the same challenges as product marketing and the usual principles can be applied including brand essence, insight development and so on. What makes it more difficult in the Docklands particularly is that […]
Articles Archive
Suprise Attacks
Taking consumers by surprise Jane McDaid explains the merits of using guerrilla marketing to create a buzz for brands For guardians of youth brands, the aim is to devise ideas that get talked about and create a buzz. To communicate brand messages in an interesting, unconventional and surprising way is the big ask. To do […]
Logan’s Run
What makes a PR winner? Ita Gibney explains the strategy behind the award-winning campaign for the launch of McDonald’s Eurosaver ad campaign. Gibney Communications was recently awarded the Public Relations Consultants Association (PRCA) best integrated campaign for 2007. The award was for the launch of McDonald’s Eurosaver Menu ad campaign featuring Ireland’s three-time Eurovision winner […]
Fully Charged
Upwardly Mobile Michael Cullen talks mobile to Susan Branchflower, head of marketing at Hutchinson 3G Ireland. Some people might question why a leading mobile operator should need to work from a sprawling site which gives the Dublin night sky a blaze of light. They find it puzzling that a company which promotes the concept of […]
Summer Love
What makes you hot this summer? Stray Thoughts talks about the techno-sexual generation and other seasonal matters. The New York Times informed us that the latest fragrance from Calvin Klein is targeted at what the label-conscious company identifies as the ‘techno-sexual’ generation. We are not at all certain what it is those of a techno-sexual […]
Hyper Reality
Hyper reality in action Dr Margaret-Anne Lawlor takes a reality check on the Second Life phenomenon Postmodernism is a compelling but unfathomable term. Its influence has been felt in art, architecture and fashion, yet its meaning can be hard to exact. In marketing, the postmodern consumer is providing both opportunities and challenges as many of […]
PR a must?
What role has PR? Michael Kearney reviews a new book which considers the value public relations can play This fully updated second edition of Public Relations Strategy is designed to challenge readers by introducing them to the intense discussion that is currently taking place on the nature of PR and its role in developing and […]
Global Warning
Radical rethink Paula Downey on why marketers need to take a totally new tack for the sake of all our futures The conclusions of the UN Intergovernmental Panel on Climate Change (IPCC) affect every human being, in every walk of life and will fundamentally redefine ‘success in business’ this century, with profound implications for business-as-usual […]
Polling Nation
Polling Nation The famous Saatchi poster for the Conservatives said ‘Labour isn’t working’. One might say the same thing about political advertising in Ireland as polling days nears, Breandan O Broin writes Well, are you happy? Are you happy about the impact advertising is having on the general election campaign? It’s a strange scenario where […]
Chain Fortunes
Ads that really, really work John Fanning on the latest tome documenting Britain’s most proven advertising campaigns The IPA’s Effectiveness Awards are now over a quarter of a century old and have become a major asset of the marketing communication business in the UK. There have been many changes since the launch of the awards […]
TV Winners
Making capital locally Hugh Oram talks to David Harvey about his City Channel venture Broadcaster David Harvey shares something in common with Ryanair boss Michael O’Leary and former In Dublin publisher Mike Hogan. It has nothing to do with O’Leary’s brusque character or his ads ridiculing Bertie Ahern (Harvey, after all, like Hogan, was a […]
Emotional understanding
Emotional understanding Rowan Manahan explains Seth Godin's rationale for accusing marketers of leading us astray Memories are recalled of sitting in the Tivoli Theatre watching the incomparable Bill Hicks doing stand-up. He shouted out to the audience: “By the way, if anyone here is in marketing or advertising… kill yourself! There's no joke here, you […]
Challenging folk
Challenging folk Those behind Bloom care more about creating ads that work than being the big kahuna in adland. Interview: Michael Cullen Size was not the issue when David Quinn and Damian Penco got together to set up an agency in 2000, no more than it is the reason for them to get out of […]
