Irish cinemas enjoyed a record-breaking surge in attendances over the weekend as Avengers: Endgame made its debut. After taking over €1 million on the day it opened here in the Republic, it had already made it to number 10 on the national list of top-grossing movies of 2019. By Sunday evening, it had taken over €3.4m and knocked Captain Marvel off the top spot.
Eoin Wrixon (pictured), CEO, Wide Eye Media, said this week’s ROI cinema admissions figures are expected to exceed 600,000 for the first time since 2012, after the highest admissions for a single weekend were recorded since James Bond’s Skyfall opened in October that year. Wide Eye Media sells advertising space on 520 screens in 77 sites nationwide.
“It’s extremely rare for any film to go to number one at the box office based on its opening weekend alone but Avengers: Endgame is more like a cultural event than an ordinary movie,” Wrixon said. “Fans feel it is a fitting way to wrap-up over 20 inter-connected films. It’s also enormous fun to watch a film of this type with a massive crowd of strangers,” he added.
Irish cinemagoers will get the opportunity to see favourite heroes in action as X-Men: Dark Phoenix, Spider-Man: Far From Home and Joker are headed to the big screen later this year, while James Bond, Wonder Woman and He-Man all hit cinemas in 2020.
