The Marketing Society has announced the shortlist for the 13th annual Marketing Society Research Excellence Awards to be held in early 2022. Behaviour and Attitudes (B&A) have been shortlisted for four campaigns. Red C Research, Opinions and Spark Market Research have three campaigns shortlisted. Empathy, MCCP and Ipsos MRBI also made the shortlist.
B&A is headed up by Luke Reaper, pictured.
Sinead Mooney, chairperson, Marketing Society, said the standard of entries was again outstanding. The grand prix winner will receive a speaking opportunity at next year’s Esomar Congress, providing a platform to showcase Irish research expertise. The awards will be presented at an industry lunch on February 18 2022. The full shortlist is as follows:
Advertising & Advertising Media Research
Red C Research
Vodafone
Covering all the Corners
B&A
RSA/BBDO
Look at Grandma; New approaches to older pedestrian safety on our roads
Ipsos MRBI
Bank of Ireland
F****** BANK OF IRELAND! Taming a message to start a critical conversation
Brand Development & Strategy
Empathy
Britvic
Refreshing Mi Wadi – Explicitly & Implicitly
MCCP
Heineken
The Journey to Island’s Edge – Consumer Co-Creation to Evolve Stout in Ireland
Opinions
Bord Bia
Building a Brighter Future for Irish Apples
Public Policy & Social Research
Opinions
Dublin Rape Crisis Centre
Collaborating to Untangle the Complexity of Consent
Red C Research
Women’s Aid
Supporting Women’s Aid, Supporting Women
B&A
HIQA
Guiding governance on the digital health revolution
Product Innovation and NPD Research
MCCP
Heineken
The Journey to Island’s Edge – Consumer Co-Creation to Evolve Stout in Ireland
Spark Market Research
Bord Bia/Manor Farm
Chicken Raised Right
Empathy
Mondelez
“Counter of the Future” – Insight For Growth
Analytic Impact
B&A
Three
Sorting the wood from the trees: Building a machine learning model to tangibly improve service
Red C Research
Irish Life Health
A Healthy Appetite for Success
Opinions
Chill Insurance
Data Driving Double Digit Market Share
Covid-19 and its Implications for Brand Growth
Spark Market Research
Beat
My So Called Covid Life
B&A
National Concert Hall
The Return of the Audience: A safe route out of Covid for the National Concert Hall
Spark Market Research
Laya Healthcare
Brave New Era
