Ballymaloe Foods has been named the winner of The Love Irish Food Brand Development Award for 2018 and awarded an €75,000 in advertising space across Exterion Media’s retail digital network over a two-week period and creative work to the tune of €10,000 provided by OwensDDB to create the out of home print and digital animation campaign.
This year’s award marks a €1 million investment over the past seven years from Love Irish Food to support Irish food and drink brands with their media and creative content – making it the biggest national food award in Ireland. Ballymaloe Foods is a family business in Cork, which grew from a relish recipe made for local shops and restaurants.
The Irish brand now produces relishes, chutneys and sauces. Maxine Hyde, marketing manager and granddaughter to Ballymaloe Foods recipe creator Myrtle Allen, accepted the award. It was launched by Love Irish Food in 2012 when unemployment in the food industry was at 15 per cent and up to 70,000 people were emigrating every year.
The aim was to help local brands get stand out in the Irish market. Pictured are Kieran Rumley, Love Irish Food, Maxine Hyde, Ballymaloe Foods and Emma Brennan, Exterion Media
