Following a competitive pitch process involving four agencies, Folk Wunderman Thompson have been appointed by Bank of Ireland as their lead creative agency. In a statement issued by the bank, it was stated that a “newly built interdisciplinary team, TheBankCollective” by WPP, of which Folk is a member, will provide client service. The other three agencies that pitched were Boys+Girls, F&B Huskies and Grey in London.
Grey Consulting will continue to work with the bank in a strategic role.
The UK agency replaced TBWA\Dublin and rolled out campaigns fronted by Baz Ashmawy. Abi Moran, CEO, Folk, said the win was significant for the agency. “The marketing team at Bank of Ireland are renowned for their ambition to deliver not only for their brand, but their customers, colleagues and wider society,” Moran added. Folk’s other clients include Vodafone, Lidl Ireland, Bord Gáis Energy, Irish Life, Brennans, UCD and Horse Racing Ireland.
WPP has a 30 per cent stake in Folk, with the remainder of the equity owned by CCG.
The six-week pitch process for BoI was handled by Brian Sparks at Agency Assessments.
