Barnardos launches pre-Budget ads

Barnardos, the children’s charity which has  the maxim ‘Where no child gets left behind’,  commissioned Creative Inc to develop a pre-  budget campaign aimed at protecting  Ireland’s most vulnerable children from the  worst effects of the upcoming budget.
While it is clear that difficult decisions have to be made in the current economic context, Barnardos believes that any decisions made in next month’s Budget must be both proportionate and fair.
A spokesperson for the charity said that the country’s most vulnerable children cannot be made bear the brunt of recession with deepening poverty, disadvantage and social exclusion.
Ruth Guy, director of fundraising and marketing, Barnardos, was the 2008 winner of Marketer of the Year. This year’s winner will be announced tomorrow.

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