McCann Erickson boss Orlaith Blaney, Gerard O’Neill of Amárach Consulting and Dick Stroud, author of the 50-Plus Market, will speak at the Business of Ageing conference in the Royal Hospital Kilmainham on March 9th.
In Ireland, those over 65 have €6.6 billion in wealth and revenues of over €3 trillion. Blaney and O’Neill will provide findings from the National Consumer Survey on older people. The RHK event is sponsored by Intel.