Bonfire ups heat with pizza stings

Bonfire have recently been appointed to create a series of sponsorship stings for Domino’s Pizza. The stings are being aired as part of Domino’s sponsorship of ‘X-Factor’ on TV3, with media through Mindshare.
Ian Doherty of Bonfire said the emphasis with the stings is to capture mouth-watering food shots which represent the moment someone opens a pizza box and sees the food that was ordered.
Along with well known Irish food stylist, Sharon Hearne Smith, Domino’s also had their top UK pizza maker, Jules Phillips on set to advise on look and authenticity.
The stings were shot over three days, featuring a number of Domino’s favourite recipes. The voice-over was provided by well known stand-up and improv comedian Ian Coppinger.