Boys and Girls has won the Three Ireland mobile creative after a four-way contest with Chemistry, Irish International Proximity and the incumbent, McCann Dublin. Commenting on the news, Elaine Carey, Three’s chief commercial officer, said Boys and Girls delivered “an impressive pitch with a fresh approach”.
Pat Stephenson, managing partner, Boys and Girls, said Three was a market leader, with the country’s best sports sponsorship – the Republic of Ireland football team. Three also put its media out to pitch but decided to retain Mindshare. The WPP agency has worked with Three since it was first launched.