Britvic asks Club Orange fans to show can-do

Britvic Ireland has launched a campaign calling on digital natives and creatives to design the next Club Orange can through Instagram with the winning design going on to be produced and sold in stores throughout Ireland. The ‘Club Unreal Flavours’ campaign provides Irish consumers to show how they would turn an ordinary can into an unreal one.

Club fans wanting to get in on the action can show off their design skills by simply snapping a blank can, create a winning design and sharing it with Club via Instagram for a chance to win. The competition is open until March 31 and Britvic will share a selection of the best designs online before announcing the overall winner in mid-April.

The can design will then go live on 150,000 Club Orange cans by the end of summer.

Getting involved is easy – fans can snap a blank can from @cluborangebits Instagram page, create their new can design using Instagram’s in app design tools and share it with @cluborangebits via DM. As well as the winning design going mainstream through stores nationwide later this year, the overall winner will also win various prizes.

The prizes include a summer of festival tickets, holiday vouchers, tech and shopping sprees.

Britvic is running a roadshow this month travelling to college campuses giving students the chance to design their own can. The Unreal Can roadshow takes in UL in Limerick, UCC , TU Dublin, DCU, Maynooth University and ends with Galway-Mayo Institute of Technology.

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