'Buzz Marketing' author for MII national conference

Mark Hughes, author of ‘Buzz Marketing’, who grew eBay’s Half.com from zero to eight million users in under three years, is among the line-up of speakers who are due to address the 30th national marketing conference in the Four Season hotel in Dublin on Wednesday, November 4th.
Organised by the Marketing Institute (MII), the theme this year is ‘New Marketing Realities’. Other speakers include Dan O’Brien, senior economist and editor at the Economist Intelligence Unit and Martin Thomas, marketing author and advisor, who will discuss “re-thinking” marketing.
Carolann Lennon, director of consumer business, Vodafone Ireland; Stephen McIntyre, director of online sales and operations at Google and Sylvia Rowe, expert on food and health trends, will also address the seminar.