Dentsu’s Carat has won Bord Gáis Eireann (BGE) with responsibility for media planning and buying for Bord Gáis Networks (BGN) and Irish Water brands. As it was a semi-state tender, it was open to all media agencies. Mindshare was the incumbent on BGN, while Carat handled Irish Water. The review was eventually shortlisted to two, Starcom being the other agency. DDFH&B handles Bord Gáis creative and Rothco Irish Water.
Pictured above is Ciaran Cunningham, CEO, Carat Ireland.
