Carey to also lead Three’s UK marketing teams

Three UK has confirmed that Elaine Carey has been appointed as chief commercial officer in addition to her role with Three Ireland. Carey will lead the customer and marketing teams in the UK, driving closer collaboration between the two markets. For Three UK, her brief will be to drive growth by maximising the platform of the UK’s largest 5G portfolio.

Carey has over 20 years of telco experience. At Three Ireland, she has driven the strategic commercial agenda over the last 13 years and spearheaded consumer commercial activities, including managing 63 stores and overseeing digital, brand and sponsorships. During her time as CCO for Three Ireland, its market share grew from one to 36 per cent.

She will also be tasked with leveraging Three’s £2 billion investment in IT and network. Three UK launched 5G services in August last year with a home broadband product before rolling out its mobile service in February. Three’s network investment also includes enhancements to its 4G network through the deployment of new tech and extra spectrum.