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O’Flaherty made director of Core Learning

Mark O’Flaherty has been appointed director of Core Learning. He first joined the Core in 2016 as development director focusing on analysing the organisational needs for development and the training needs of new recruits. He will now expand his responsibilities to encompass the learning and CPD needs for Core’s 330 employees across its various practices. […]

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Kerrygold goes with two new brand extensions

Ornua, the co-op owner of Kerrygold, Ireland’s only €1 billion food brand, has launched two new products in Ireland in a bid to grow its market share and strengthen in the spreads and margarine category. Kerrygold Spreadable targets consumers looking for a spreadable butter straight from the fridge, while Kerrygold Unsalted Irish Butter is targeted […]

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WFA digital policy boss to address AAI

Gabrielle Robitaille, digital policy manager at the World Federation of Advertisers, is the guest speaker at the AAI Toolkit webinar on Tuesday, March 30. With legislative changes in digital advertising in the pipeline, Robitaille will provide an overview of the latest developments including moves to regulate online platforms and how these could result in more […]

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Heineken’s new ad to debut during rugby game

Heineken will screen its new TV ad during Ireland’s Six Nations game against England at the Aviva Stadium at 4.45pm tomorrow. Created by Publicis Dublin with South Africa-based Karien Cherry directing, ‘The Perfect Match’ plays on rugby rivalry and follows three couples, pitted against each other as their teams face off and their relationships take […]

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Cunningham replaces Ní Laoire in BBDO role

BBDO Dublin has appointed Katie Cunningham as head of account management in place of Caitríona Ní Laoire who left the Omnicom agency to join Core Creative in charge of brand development.  Cunningham, a barrister by training, joined BBDO from Rothco | Accenture, two years ago during which time she has worked on the Tourism Northern Ireland […]

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Core predicts nine point increase in ad spend

There is some good news for the advertising industry with Core expecting the market to improve by 8.9 per cent to €983.6 million this year after the impact of the Covid-19 pandemic. The predicted growth follows a 14.2 per cent drop in spend to €903.1 million last year, a much better outcome than at first […]

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Vodafone study points to supports for women

Late last year, Vodafone and its agency Dentsu looked at women entrepreneurs in Ireland to discover the challenges they faced in starting and succeeding in business. They reviewed a wide body of research already carried out, consultations with experts, mapping of services currently available and in-depth interviews with female micro business owners. The exercise showed […]

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IAPI confirms its list of ratified pitch doctors

Following a biennial review of pitch consultants, the Institute of Advertising Practitioners in Ireland (IAPI) has issued its latest list of accredited companies and individuals. The consultants were asked to apply for accreditation and provide detailed information on their expertise, processes, evaluation methodology, technology and research tools. They agreed to the latest IAPI pitch guidelines, […]

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Folk creates reminder ads for Cancer Society

The Irish Cancer Society (ICS) and Folk Wunderman Thompson have launched their first ad campaign together drawing awareness to the fact that despite the ongoing Covid-19 pandemic, cancer is ‘Still Here’ and so is the ICS. The campaign provides a poignant, emotive and stark reminder of the effects cancer has on the lives of patients, […]

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Highly-acclaimed creative Eoghan Nolan dies

One of Irish advertising’s most gifted creative directors and copywriters Eoghan Nolan has died at the age of 63. He passed away peacefully in the care of St Vincent’s Hospital. Nolan began his career in adland at Peter Owens. His mentors included creative director Declan Hogan and Peter Owens himself. He worked on Aer Lingus, […]

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Bonfire gets Declan O’Rourke to voice Alone ads

Bonfire has produced a new TV commercial for Alone which is airing on RTE. The agency got Irish singer Declan O’Rourke to voice the ad. The commercial celebrates the great work that the charity for older people has been carrying out over the last year and features images of real people who receive support from […]

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IAPI refreshes minds with Effie awards relaunch

This week IAPI hosted a refresher ‘How to win an Effie’ event to relaunch the awards competition and this year’s programme. Over 300 marketers and adlanders tuned in to the livestream broadcast to glean tips on how to arrest the attention of the jury with submissions. The event covered the entry process, the selection of […]

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ASAI to host webinar on influencer marketing

The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]

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