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BBDO ads urge people to vote

A new TV campaign for An Coimisiún Toghcháin created by BBDO Dublin, which is now “in partnership as TBWA Dublin”, has been launched in the run up to the referendum on Friday, March 8. As the Irish people will be asked to vote on two proposed changes to the constitution, the initial stage of the […]

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Heineken hires Verstappen for 0.0

Three-time World Formula 1 champion Max Verstappen is fronting a new campaign for Heineken 0.0. The core message is that consumers should never drive if they have been drinking alcohol. Heineken Ireland marketing director Fiona Curtin said that the campaign is the biggest yet for the alcohol-free beer. In the TV ad, Verstappen is seen […]

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Connelly rolls out new 123.ie message

Connelly Partners have been busy creating hot summer beaches in midwinter Dublin, climbing hills in Howth and leaving the lights on in Baldoyle. It’s all part of 123.ie’s new campaign, about to launch across TV, VOD, radio and digital. It’s the sequel to the Remember/Forget campaign, which positioned 123.ie’s service and products as so good, […]

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GroupM expects 3.2% growth

Ireland’s advertising market is forecast to grow by 3.2 per cent in the coming year to €1.32 billion, GroupM reports. The increase follows a rise of 3.1 per cent in 2023. The WPP-owned media agency collective predicts a decline in print and television revenue. Newspapers’ share is due to drop to 6.6 per cent in […]

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Loughnane to head up Dentsu X

Shenda Loughnane has been promoted to the role of global brand president of Dentsu X. For the past two years, she was global managing director of the Japanese-owned group’s sister agency, iProspect. Before that she was group managing director of Dentsu Ireland and headed up Ican. She was media director at CDP Associates. She began […]

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Tesco Christmas ad hails local hero

Every neighbourhood has one person who takes Christmas decorations to a new level. In Dublin’s Palmerstown, one man has been lighting up his street for the past 20 years. Tesco Ireland and its ad agency Bartle Bogle Hegarty (BBH) Dublin salutes Palmerstown’s Seán White for creating a Christmas light display in his community every year, […]

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IAPI Census points to cautious optimism

Average billings for Ireland’s media agencies were down by 10 per cent to €112 million last year while media revenue in the first six months of 2023 reversed the trend by a similar ratio to €64m compared to the same period last year, the industry’s latest annual analysis by the Institute of Advertising Practitioners in […]

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Publicis adds lion’s share of ESB

Publicis Dublin has won two of the three legs in a contest for the ESB group business. The agency run by Geraldine Jones (pictured) will now handle Electric Ireland and ESB corporate assignments. TBWA\Dublin, which was the agency for Electric Ireland and other ESB divisions for some years, retains the ESB Networks account. In more […]

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Moran elected IAPI’s new president

Abi Moran, chief executive of Folk Wunderman Thompson, has been elected as the new president of the Institute of Advertising Practitioners in Ireland (IAPI) for the next two years. She will assume the post at the start of January. She succeeds Seán Hynes, co-founder of Bonfire. Moran has worked in adland for over 20 years […]

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Keating fronts Rockshore’s Christmas ad

Rockshore, the Diageo-owned Irish lager and cider brand, has hired pop star Ronan Keating for its new Christmas campaign, ‘The most refreshing time for a beer’. Created by M&C Saatchi London, the campaign is designed to build on Rockshore’s summer activity in creating a fame-driving piece of work offering a ‘Refreshingly Irish’ take on the […]

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Acne launches Stena’s new campaign

European ferry company Stena Line hired Deloitte Digital’s Acne to roll out a new autumn/winter campaign. Acne in Ireland is headed up by executive creative director Dylan Cotter (pictured) and client service director Jimmy Murphy. Following a competitive pitch held in spring of this year, Stena Line appointed Acne to develop a new brand platform […]

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Woodie’s Mrs Higgins ad returns

Woodie’s is bringing back its ‘Mrs Higgins’ Christmas ad for the fourth year in a row. The popular ad will premiere during the Late Late Toy Show this Friday (November 24), marking the start of its latest festive run. The ad shares the story of ‘Mrs Higgins’ and the celebration of community spirit. It relates […]

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Nils Leonard interviewed by Conor Byrne

An interview with British advertising creative Nils Leonard features in the latest episode of the ‘That’s What I Call Marketing’ podcast. Leonard was in Dublin recently for a talk jointly hosted by the Marketing Society and the Institute of Advertising Practitioners in Ireland (IAPI). At the event, Leonard told delegates that creative leadership in advertising […]

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