The Institute of Advertising Practitioners in Ireland (IAPI) has announced the line-up for this year’s Effie Awards Europe (EAE). It marks the highest number of Irish professionals ever represented on an international Effie jury, underscoring the exceptional standard of expertise and innovation that Irish professionals contribute to the global advertising industry. EAE will feature nearly […]
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Epic tells Swift’s tale in OOH ads
Epic the Irish Emigration Museum and its agency The Public House has rolled out a campaign along with the Irish Family History Centre to inform country singer Taylor Swift of her Irish ancestry. The museum’s internal genealogy experts discovered a love story from 188 years ago, 172 years before Taylor Swift’s debut hit, Love Story. […]
Bulmers ads by Boys+Girls timely
C&C’s Bulmers Irish Cider has a summer campaign with creative by Boys+Girls. The new ads run across TV, OOH, audio, social and activation. ‘It’s Our Time’ is a new positioning for the brand which back in the 1990s changed the image of cider drinking in Ireland with ‘Nothing Added, But Time’ ads created by Young […]
Tesco highlights rewards in BBH ads
Tesco Ireland is showing how its Clubcard loyalty programme helps even the most everyday purchases become currency of their own in a new campaign ‘The Power to More’, created with BBH Dublin and media handled by Mindshare. Once shoppers have accumulated Clubcard points, they can convert them into vouchers which can be used for discounts on […]
Just Eat comes out in no-logo ads
Just Eat shows its support for Ireland’s Pride celebrations with a new out of home (OOH) campaign created by Core. Known for encouraging people to dine in, the brand is inviting people to come out and join Pride. To underscore their support, Just Eat will pause their Dublin delivery service one hour before the parade […]
Twenty Questions with Ken Robertson
Ken Robertson is the founder and CEO of The Tenth Man. He is a former advertising director at Paddy Power and is regarded as the architect of the famously irreverent global betting brand. Taking his unique insight into disruptive brand building, he created The Tenth Man as an independent creative agency with the sole focus […]
German agency all hostel at Cannes
Cannes seems to get more expensive and exclusive every year, but for German creative agency Jung von Matt, this year’s festival in the south of France will be different. Jung von Matt is an advertising agency headquartered in Hamburg, Germany, with 24 affiliates and 788 employees in Germany, Austria, Switzerland, Sweden, China, Poland and the […]
ICAD returns to Art Directors Club
The Institute of Creative Advertising & Design (ICAD) has made a return to the the Art Directors Club of Europe (ADCE) and the One Club in New York. The reunion allows ICAD members to contribute to a network comprising 23 creative clubs and over 7,000 industry professionals. The partnership champions Irish creativity on an international […]
BGE signs up to Ad Net Zero project
Bord Gáis Energy (BGE) has joined the advertising industry’s Ad Net Zero (ANZ). The initiative aims to significantly reduce carbon emissions associated with advertising campaign production. By partnering with ANZ, the Centrica group subsidiary aims to contribute to its ambition of achieving net-zero status by 2045, while supporting its customers in their transition to greener […]
IAPI announces first Effie 2024 jury
The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]
TU students showcase sports interest in Allianz
The students from the class of MSc in advertising and creativity will soon make their industry Ad Grad presentations, answering a brief provided by German insurer Allianz, whose marketing team, headed up by Mark Brennan and Valerie Hedin, and its Dublin-based agency, F&B Dublin, will be looking on with interest. Two student teams, The 98 […]
Boys+Girls devises new pitch for Now
Ever wondered how to stay ahead of the curve, catch all the best shows, and witness the biggest sporting moments? Now, Sky’s streaming service that provides viewers with flexible subscriptions, has unveiled a brand refresh with the tagline ‘Now You Know.’ Building on its established reputation for being “full of fun, extra easy and brilliantly […]
Thinkhouse rolls out Keelings rebrand
Fresh produce brand Keelings has invested in a brand refresh and new marketing tagline, ‘Love That Keelings Feeling’, created by Thinkhouse. The new campaign was created following an agency review. It is understood that Boys+Girls and an unnamed UK agency also pitched for the business. Ads run across out of home (OOH), and TV and […]
