Greta Hammel has been named this year’s Marketer of the Year for her leadership in driving the Donegal-produced Promise Gluten Free bread and Gallagher’s Bakehouse brands through remarkable periods of growth by reimagining how consumers engage with the products. Starting with Promise, Hammel identified an opportunity to take a brand that had been confined to […]
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Crowe and Tighe voted top journalists
Sunday Independent writers Marie Crowe and Mark Tighe have jointly won Journalist of the Year at the awards run in association with Newsbrands Ireland. Entry to the competition was open to any work published in print, online, video, or audio from national newspapers or digital news members of The Press Council of Ireland with a […]
Marketer of the Year finalists announced
The three finalists competing for this year’s Marketer of the Year (MotY) – the premier award for Ireland’s marketers – have been confirmed. The three candidates are Stephen Jackson (right), head of customer and marketing, PTSB; Greta Hammel, chief marketing officer, Promise Gluten Free and Gallagher’s Bakehouse, and Mark Brennan, marketing lead, Allianz Ireland. The […]
Effie gold winners have causes to celebrate
Four golds were awarded at this year’s Effie Awards Ireland which were staged at an industry lunch hosted by the Institute of Advertising Practitioners of Ireland (IAPI) in the Dublin Royal Convention Centre. All four golds went to campaigns in the non-profits and the public service and Government categories, work which is aimed at raising […]
Visa d’Or award for AFP photographer
Palestinian AFP photojournalist Mahmud Hams has been awarded the distinguished Visa d’Or award for his coverage of the conflict in Gaza. The prize, one of the most prestigious in the field of world photojournalism, is supported by the Visa pour l’Image Association – Perpignan. Amid the bombings, with death ever-present and the constant fear of […]
IAPI announces Effie finalists
The finalists for this year’s Effie Awards Ireland showcasing creativity, strategy and insight in marketing effectiveness have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). The Effies recognise not only the creativity and innovation behind these campaigns but also their measurable impact on business objectives. The lead agencies and their clients’ brands […]
Marketer of the Year call for entries
The annual search to find Ireland’s top marketer is underway as nominations are sought for Marketer of the Year (MotY) 2024. As always, the judges are looking for candidates who have achieved outstanding brand success through exceptional strategic direction, innovation, creativity and effective communications. Entrants must have a track record of driving growth and possess […]
Effie awards bid made by Ascential
British events and advisory company Ascential plc has agreed a deal to buy the commercial assets of Effie, the global benchmark in marketing effectiveness, the licence rights of which the Institute of Advertising Practitioners in Ireland (IAPI) has nationally. Subject to regulatory approval, Effie will join Ascential’s Lions division, which also champions advertising campaigns that […]
Wafer voted Europe’s top marketer
The European Marketing Confederation (EMC) selected Diageo’s Gráinne Wafer as the first winner of the European Marketer of the Year award at a gala ceremony in Madrid. The competition is organised across the EMC’s 11 member countries, the award honours the outstanding contribution made to business by Europe’s top marketing professional. Each EMC marketing body proposes […]
IAPI announces first Effie 2024 jury
The line-up of adjudicators to judge the first round in this year’s Effie Awards Ireland competition have been announced by the Institute of Advertising Practitioners in Ireland (IAPI). Effie is a global forum whose purpose is to lead, inspire and champion the practice and practitioners of marketing and creative effectiveness. The awards are open to […]
Promise Gluten Free scoops grand prix at AIMs
The Promise Gluten Free brand whose ads herald ‘Better Bread, That’s a Promise’ won the inaugural grand prix at the Marketing Institute’s 18th annual All Ireland Marketing Awards (AIMs). PGF’s national campaign showcased customer stories across radio, out of home (OOH), digital, influencer, in-store and sponsorship. The work transformed Promise Gluten Free into a mainstream […]
MII adds grand prix to AIMs awards
Marketing Institute Ireland (MII) has added a grand prix for the first time in advance of the 18th annual MII All-Ireland Marketing Awards (AIMs). The awards honour Irish marketers across a host of categories, including innovation, impact, and effectiveness. Shane McGonigle (pictured), chief executive, MII, said the launch of a grand prix award adds a […]
Totem set to expand after award wins
Branding agency Totem has plans to double its operation following its wins at Transform Awards Europe in London. The European awards show salutes excellence in rebranding and brand strategy. Founded in Waterford in 2002 by creative director Colin Byrne (above), Totem plans to expand overseas following several recent client gains. The agency works with businesses […]
