Senior marketers and members of the Institute of Advertising Practitioners in Ireland (IAPI) are invited to a seminar exploring the impacts artificial intelligence (AI) are expected to have on marketing and advertising. AI Connect is an initiative supported by Google, Enterprise Ireland and IAPI. Delegates will learn about Google AI and how it can be […]
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Elevate hosts talk on PR’s future
Consumer lifestyle PR agency Elevate will present a seminar on the future of public relations in the Irish Architectural Archive on Merrion Square in Dublin at 10.30am next Tuesday, January 16. Building on similar-themed events about the future direction of content, retail and ecommerce, the debate will look at what is happening in PR, including […]
Marketing Society to show winners’ work
A presentation of the best work from the 15th annual Marketing Society research excellence awards will be held at the end of January. A line-up of speakers will provide an insight into how and why the projects won out. The awards honour innovation and research work that is key to driving marketing impact and business […]
Vodafone and Allianz Ireland’s top sponsors
Mobile brand Vodafone and the German insurer Allianz have been named as the country’s most effective sponsorships for their Ireland rugby and Women’s Aid campaigns respectively, the Onside agency and the Marketing Institute reports. Voted upon by Ireland’s marketing professionals, the two brands were recognised as this year’s ‘industry trailblazers’ at a breakfast sponsorship conference […]
Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
Radiocentre Ireland to host Field event
Peter Field, renowned for his work on advertising effectiveness, will present the latest findings on how advertising works at a breakfast event hosted by Radiocentre Ireland. The presentation will look at best practice in brand building and it will be the first time that some new data has been updated and published. Peter Field is […]
Swedish group invests in Business Post
Sweden’s Bonnier News has taken a minority stake in the Business Post Group (BPG) for an undisclosed sum. Bonnier News will have two seats on the board, but CEO Enda O’Coineen (above) will remain chief shareholder in the company and day-to-day management will not change. BPG’s interests include the Business Post, Red C and events […]
Reach relaunches RSVP to advertisers
Advertisers and agencies attended the relaunch of RSVP at a party hosted by Reach in Zozimus in Dublin city centre. The evening of entertainment included live music by Rory from DJ and Sax, spot prizes, canapes and cocktails. RSVP was launched 12 years ago and has evolved and bridged the gap between the physical magazine […]
Aer Lingus staffer flies flag with Pride
Aer Lingus marks pride month with a video featuring Craig Fitzgerald, a member of the Aer Lingus cabin crew team and a drag performer. Fitzgerald, as his drag alter ego, Avryll Nitrate, will lead the Aer Lingus float in the Pride parade in Dublin this weekend. The video tells the story of his journey towards self-expression […]
PR campaigns honoured with awards
The Awards for Excellence in Public Relations were presented at an event in the Round Room at the Mansion House. The awards are jointly hosted by the Public Relations Consultants Association Ireland (PRCA) and the Public Relations Institute of Ireland (PRII) to recognise the best in Irish PR, public affairs and internal communications. Heineken won […]
AI expert to address PR members
The creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence tools such as Open AI’s ChatGPT and Google’s Bard will be discussed by communicators working across the private and public sector next Wednesday (June 21) at an event hosted by the Public Relations Institute of […]
Sweeney to address Marketing Society
Discovering how companies can shift their strategic approach from relying solely on trend forecasts to embracing future scenarios to navigate uncertainty is the theme for the next Marketing Society talk. Fiona Sweeney (above), senior director of marketing, Kerry and Meredith Smith, director, futures and innovation EMEA at Kantar, are confirmed as speakers. The evening event […]
IAB to host conference next week
This year’s IAB Connect annual conference has the theme ‘Navigating the New Now’. The panel of speakers includes Dr Daniel Knapp, chief Economist, IAB Europe who will address the main theme. Avril Collins, director of consumer affairs, Heineken Ireland will discuss diversity, equality and inclusion and provide examples of sustainability in action. Red C CEO […]
