Mobile brand Vodafone and the German insurer Allianz have been named as the country’s most effective sponsorships for their Ireland rugby and Women’s Aid campaigns respectively, the Onside agency and the Marketing Institute reports. Voted upon by Ireland’s marketing professionals, the two brands were recognised as this year’s ‘industry trailblazers’ at a breakfast sponsorship conference […]
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Sky’s Caroline Donnellan voted top marketer
Caroline Donnellan, director of brand and marketing, Sky Ireland, was unveiled as this year’s Marketer of the Year winner at a lunch in Fire restaurant attended by some of the industry’s top marketers. Donnellan was selected for her achievements in spearheading a new three-pillar strategy for Sky which saw a global brand more synonymous with […]
Radiocentre Ireland to host Field event
Peter Field, renowned for his work on advertising effectiveness, will present the latest findings on how advertising works at a breakfast event hosted by Radiocentre Ireland. The presentation will look at best practice in brand building and it will be the first time that some new data has been updated and published. Peter Field is […]
Swedish group invests in Business Post
Sweden’s Bonnier News has taken a minority stake in the Business Post Group (BPG) for an undisclosed sum. Bonnier News will have two seats on the board, but CEO Enda O’Coineen (above) will remain chief shareholder in the company and day-to-day management will not change. BPG’s interests include the Business Post, Red C and events […]
Reach relaunches RSVP to advertisers
Advertisers and agencies attended the relaunch of RSVP at a party hosted by Reach in Zozimus in Dublin city centre. The evening of entertainment included live music by Rory from DJ and Sax, spot prizes, canapes and cocktails. RSVP was launched 12 years ago and has evolved and bridged the gap between the physical magazine […]
Aer Lingus staffer flies flag with Pride
Aer Lingus marks pride month with a video featuring Craig Fitzgerald, a member of the Aer Lingus cabin crew team and a drag performer. Fitzgerald, as his drag alter ego, Avryll Nitrate, will lead the Aer Lingus float in the Pride parade in Dublin this weekend. The video tells the story of his journey towards self-expression […]
PR campaigns honoured with awards
The Awards for Excellence in Public Relations were presented at an event in the Round Room at the Mansion House. The awards are jointly hosted by the Public Relations Consultants Association Ireland (PRCA) and the Public Relations Institute of Ireland (PRII) to recognise the best in Irish PR, public affairs and internal communications. Heineken won […]
AI expert to address PR members
The creative and productivity opportunities as well as ethical, legal and societal issues around the use of generative artificial intelligence tools such as Open AI’s ChatGPT and Google’s Bard will be discussed by communicators working across the private and public sector next Wednesday (June 21) at an event hosted by the Public Relations Institute of […]
Sweeney to address Marketing Society
Discovering how companies can shift their strategic approach from relying solely on trend forecasts to embracing future scenarios to navigate uncertainty is the theme for the next Marketing Society talk. Fiona Sweeney (above), senior director of marketing, Kerry and Meredith Smith, director, futures and innovation EMEA at Kantar, are confirmed as speakers. The evening event […]
IAB to host conference next week
This year’s IAB Connect annual conference has the theme ‘Navigating the New Now’. The panel of speakers includes Dr Daniel Knapp, chief Economist, IAB Europe who will address the main theme. Avril Collins, director of consumer affairs, Heineken Ireland will discuss diversity, equality and inclusion and provide examples of sustainability in action. Red C CEO […]
Bloom returns to Phoenix Park
The annual Bloom horticultural festival returns to the Phoenix Park on the first weekend of June with 22 small, medium and large show and feature gardens. A stand-out theme this year is the focus on spaces for young people, including ‘The Know, Act, Prevent Garden’ by the National Poisons Information Centre (NPIC) at Beaumont Hospital. The […]
Marketing Society to discuss bias at work
Marketers can forget how close they are to their brands. They may try to view it from an outside perspective but how honest are they really being? The natural bias that is brought to the work may result in the wrong type of activities that don’t do justice to brands. The Marketing Society will discuss […]
O’Callaghan’s Paddy Portraits in NYC
A photo exhibition by Ross O’Callaghan became the talk of the town in New York on St Patrick’s Day. The Dublin photographer and filmmaker staged two shows of ‘Paddy Portraits’ in Manhattan for Ireland’s national feast day. The exhibitions at Lume Studios, Tribeca and outdoors on Pershing Square Plaza, in front of Grand Central Station, […]
