Marketing Institute Ireland (MII) and John Trainor’s agency Onside will again combine to host the sixth ‘Who Won Sponsorship?’ series later this month. Spend on sponsorship in Ireland this year is expected to amount to €182 million. The event will explore the summer’s UEFA Euros, the Olympics and Paralympic Games, with learnings from stakeholders. Peter […]
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Rae plans second climate summit
The second Dublin Climate Summit will take place next March. The event is run in tandem with the Callaway Climate Insights (CCI) publication, with newsrooms in San Francisco, New York and Dublin. CCI was founded by former USA Today editor-in-chief and ex-Dow Jones MarketWatch editor, Dave Callaway and former INM group editor Stephen Rae (pictured). […]
Marketing Society homes in on sponsorships
As part of its virtual summer series, the Marketing Society is to host a panel discussion ‘Sponsorships – How to evolve when returning to Real Life’. The webinar will explore how Irish brands have evolved their sponsorship strategies, sharing with audiences insights on how they approach in-person events while navigating an evolving commercial landscape. The […]
Dawson to address IAPI/IoD webinar
The winner of the Ultimate Marketer of the Year award, presented by Marketing.ie in 2018, Fiona Dawson is among the speakers who will speak at the ‘Branding: Vital for Ireland’s Economic Recovery’ co-hosted by the Institute of Advertising Practitioners in Ireland (IAPI) and the Institute of Directors (IoD) coming up at the end of next […]
IAPI zones in on Cannes Lions
The Institute of Advertising Practitioners in Ireland (IAPI) will bring a little bit of the south of France to the shores of Ireland this Friday. This year’s Cannes-alysis takes place at 11.30am to 1pm. Not only did Rothco win a grand prix and Boys + Girls win a gold for creative effectiveness, but PHD Media […]
PR firm Elevate to host media webinar
Elevate PR, run by Emma Kelly (pictured), will host a free webinar, entitled ‘The Future of the Media’, later this month. At a time of major change brought about by the Covid-19 pandemic, an industry panel will explore the various trends which are impacting on the the Irish media landscape and try to shed some […]
Reaper to talk at AAI’s next Toolkit
Behaviour & Attitudes managing director Luke Reaper will be the guest speaker at the Association of Advertisers (AAI) in Ireland Toolkit webinar at the end of May. Reaper will cover the ‘Sign of the Times’ survey recently published in the Irish Times Weekend Review, with some updates recently undertaken this month. The edition is an […]
Sutherland to address Marketing Institute CMOs
Ogilvy Group vice chairman and consumer behavioural expert Rory Sutherland will give the next CMO masterclass for Marketing Institute members on Wednesday, June 9. Sutherland regularly draws big audiences to his talks in Ireland as he shares many interesting insights and observations. He has been a guest at IAPI Adfx and TAM events in recent […]
TRA to host online reputation event
PR agency The Reputations Agency (TRA) will host a free online event on driving reputation and organisational growth next Thursday. Some of Ireland’s foremost business leaders will share a vision for their organisations, including An Post CEO David McRedmond. The keynote address will be by John S Slattery, president and CEO, GE Aviation. Niamh Boyle, […]
ASAI to host webinar on influencer marketing
The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]
Sharp, Ritson and Saller to address DMX in March
Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]
Fanning talks about brands to IAPI members
Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]
Gordon to address Marketing Institute breakfast
Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]
