Behaviour & Attitudes managing director Luke Reaper will be the guest speaker at the Association of Advertisers (AAI) in Ireland Toolkit webinar at the end of May. Reaper will cover the ‘Sign of the Times’ survey recently published in the Irish Times Weekend Review, with some updates recently undertaken this month. The edition is an […]
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Sutherland to address Marketing Institute CMOs
Ogilvy Group vice chairman and consumer behavioural expert Rory Sutherland will give the next CMO masterclass for Marketing Institute members on Wednesday, June 9. Sutherland regularly draws big audiences to his talks in Ireland as he shares many interesting insights and observations. He has been a guest at IAPI Adfx and TAM events in recent […]
TRA to host online reputation event
PR agency The Reputations Agency (TRA) will host a free online event on driving reputation and organisational growth next Thursday. Some of Ireland’s foremost business leaders will share a vision for their organisations, including An Post CEO David McRedmond. The keynote address will be by John S Slattery, president and CEO, GE Aviation. Niamh Boyle, […]
ASAI to host webinar on influencer marketing
The Advertising Standards Authority for Ireland (ASA) is to host a webinar on influencer marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and maintaining trust through transparency. The free webinar will feature new research into influencer marketing and a panel of experts will offer insights. The […]
Sharp, Ritson and Saller to address DMX in March
Three of the biggest names in international marketing will speak at this year’s DMX Dublin conference next month. The Marketing Institute has signed up Byron Sharp, director of the Ehrenberg-Bass Institute and author of How Brands Grow; Mark Ritson (pictured), brand consultant and marketing professor and Syl Saller, former Diageo global CMO. Other speakers will be confirmed […]
Fanning talks about brands to IAPI members
Former McConnells Advertising boss John Fanning will speak about the power of brands in an interview with Boys + Girls founder and chief strategy officer Margaret Gilsenan hosted by the Institute of Advertising Practitioners in Ireland (IAPI). The interview at 11am next Tuesday (February 2) will focus on Fanning’s argument for branding still being a […]
Gordon to address Marketing Institute breakfast
Former C&C and Glanbia marketer Colin Gordon is the first speaker in a new series of Marketing Institute breakfast talks that start this week. Gordon has written a book called Marketing is in Trouble, in which he highlights how the problems came about and the 10 steps that need to be adopted if industry practitioners […]
Young marketers to host Christmas event
The Marketing Society’s Future Council returns next week with a virtual lunchtime event featuring guests speakers from SuperValu and Focus Ireland. SuperValu’s retail marketing manager Shane Lynch will talk about the heightened role his store network played across the last nine months, their brand journey since April and their Christmas ad. Liz Logan, campaign manager, […]
Great Reset workshop to be hosted online
Creative minds in advertising, marketing, the media and PR are invited to take part in a Great Reset workshop hosted by The Purpose Disruptors to respond to and collaborate in tackling climate breakdown at 1pm this Friday. The goal of the gathering is to get input from across the industry and identify areas and themes […]
PRII conference moves online
The PRII Annual Conference 2020 is moving online for the first time. The theme of next week’s event is ‘Turning Change into New Possibilities’. The organisers have taken the theme to heart and rather than focus on what Covid -19 restictions prevent them from doing, they are taking full advantage of the absence of geographical […]
An Post to host online retail conference
The world of online retailing is constantly evolving and being able to navigate this changing landscape is essential for businesses. Reach is a free virtual conference hosted by An Post Commerce designed to help with this challenge. The webinar will deliver insights on building customer relationships in this new world through innovations in direct mail […]
Sherpa goes virtual with Irish celebrities
Events agency Sherpa has launched the Irish Icons creative product. The creation of event management professional Brian Gormally (pictured) of Sherpa Events, Irish Icons will bring some famous Irish names to business live to staff or clients. With Covid-19, virtual events have become a mainstay in trying to keeping team and employee morale high. When […]
Abrahamson for Irish Times’ summer night talks
Oscar-nominated film director Lenny Abrahamson is part of a line-up in a summer nights’ festival of talks hosted online by The Irish Times this week. Abrahamson will be interviewed by the newspaper’s arts editor Hugh Linehan about the making of his hit TV drama Normal People, based on Sally Rooney’s bestselling novel of the same name. […]
